Blogging is your human Voice…your digital story telling
The blog is all about the journey or the story the blog is about conversation, community and connection the point is to have a strategy so that your blog has a focus, direction, and character that makes sense to your readers and gives structure and purpose to your posts, by making a good strategy you can grow your blog successfully
PLAN…DO…CHECK…ACT
Plan Your Content Before You Write It, planning your blog content ahead of time is the best way to be sure you’ll write and publish regularly, Implement the plan, monitor your performance & analyze how your visitors interact with your content and then act accordingly to improve performance.
After defining last week how to start A Blog….here is the effective strategy for Blogging:
A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions as well as valuable experience with your audience.
How is Business Blogging different from Regular Blogging?
A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of story telling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth. By writing about interesting subjects relating to your business field, you become a trust worthy source of information and a SME (subject matter expert) and this can easily drive traffic to your website and provide opportunities for that traffic to convert into business leads
Why Blogging is important?
Blogging is no longer just an individual’s hobby; it has become an influential tool for today business. It has created an even playing field among businesses, allowing new business and small entities to compete with the top companies Blogs.
Blogging have become an essential part of Today’s digital Era.
And here We are glad to present a series of blog posts about blogging how to start, the Marketing strategy and the importance of blogging!
So let’s start with the first steps for starting a blog
TRY OUT TODAY our new product WordLift 3.0 A Dynamic Semantic Publishing for WordPress, that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!
And here is a very interesting summary from #IOTTT Twitter chat we held few months ago about Travel Blogging containing very useful advices about how to start a blog and the marketing strategy for blogs
Stay tuned next week with Part 2 The effective Marketing strategy for blogging!
And Part 3 Why blogging is important for your business?
Allow users to select and watch/listen to Video or Audio content on demand. Such technology is often used to bring video on demand to TVs, mobiles and PCs.
On-demand means just that. Fully realized, whenever the content is required, it is available to those that request it, wherever they happen to be (connected to the Internet that is). On – demand streams may be an archived live streams.
2. Live streaming
Delivering live content over the Internet, involves a camera for filming the media, an encoder to digitize the content, and a (CDN/Media server) to distribute and deliver the content.
Livecasting or livestreaming is often the term used that describes the process of broadcasting real-time, live video footage or video feed to an audience accessing the video stream over the internet. The viewing device can be a desktop computer, laptop, tablet, smartphone or digital screen at home, at the office or in a brick and mortar venue such as a movie theater, restaurant, house of worship or sporting arena. The broadcast can be just video, audio or both.
Live streaming has gone way beyond video chat, music, webinars and “lifecasting” — the broadcast of someone’s daily life for all the world to see. It’s now also focusing on huge events that thousands can watch and enjoy simultaneously on computers and mobile devices and viewers often will interact with the broadcast Host or guests or other viewers, through text chat, twitter feed, voice or webcam video.
Download VS streaming
Why streaming rather than download?
Streaming: (The Shower)
As the name suggests, to “stream” means to “flow like water” [definition mine]. Imagine you have a reservoir and that reservoir is full of water. You open a spigot and through the pipes flow the information. When you close the spigot the flow pauses. But, you can always recommence that flow. Now let’s add in one more variable – you are in the shower. The water that passes through the pipes and flows over your head gets used of course, but we don’t hold onto it. It, instead, goes over us and into the drain.
At this point you might be saying, “So what? Download, stream – who cares? I still get to watch my movie.” Well, that might be true, but here’s the key difference from a legal perspective: in our simplistic model, when you stream, you don’t keep any data. And if you aren’t keeping any data, then you can’t redistribute that data. This therefore means that you only use the data for one simple purpose: consumption. From a content distributor’s perspective, this avoids some of the necessity of ensuring that you, the user, doesn’t redistribute the content or data in illegitimate ways.
No need to wait for download to happen
Ability to control bandwidth end to end (Bandwidth Management)
Provides an efficient use of bandwidth because only the part of the file that’s being transferred is the part that’s being watched
Secure Access
Asset Management and control (view versus takeaway)
Provides the content creator with more control over his intellectual property because the video file is not stored on the viewer’s computer. Once the video data is played, it is discarded by the media player
Usage reporting (log files)
Allows content deliverers to monitor what visitors are watching and how long they are watching it.
Live streaming
Makes it possible for users to take advantage of interactive applications like video search and personalized playlists.
Why download rather than streaming?
Downloading: (the Bath Tub)
When you download, think of a bathtub instead of a shower. As the water comes out of the spout, we have the same control of start and stop as we do when in the shower, correct? We can pause our downloads, we can stop them altogether. However, much like a bath, a download isn’t really useful to us until it’s full. Therefore, to make effective use of a bathtub and a download we have to “plug the drain”. We must hold onto it and use it for an extended period of time. So, with data, our devices don’t serve as pass through entities, but rather, as storage containers in much the same way a bathtub works for water.
This has a significant legal consequence. Namely, since you hold onto data instead of letting it pass through a device, you acquire a different set of de facto rights in the data. For example, if you download an entire film onto your computer (legally, of course), you enter into a license agreement with the distributor of that content. That license is going to let you consume the content, much in the same way a streaming license will. However, a download license will, by the very nature of downloading, specifically prohibit you from doing certain things with that content, namely, making available for redistribution through copying or subsequent streaming or making available for download through third party systems, modifying, amending, and so on. The subtle difference of “keeping” data fundamentally changes the way in which the data is viewed through a legal lens.
One time bandwidth cost
Your device connects to the source of the file, then copies and saves it to your hard drive.
Playback anytime, any place
TV shows and movies that are downloaded are “bought” versus rented and are available without time limit. That is, you “own” the movie or music file.
A downloaded file is available whenever you want to play it.
Ability to easily redistribute files
You can copy the file or move it to other hard drives unless it is a copyright-protected file.
Transfer media to other devices
You can copy or move the file and save it to play on other devices unless it is a copyright-protected file.
Always get best quality
Usually no firewall issues.
Usually, you must wait until the download is complete before you can watch the media.
The downloaded file can be streamed to other devices once it has been saved.
Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.
During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.
Celebrating Global Entrepreneurship Week in Egypt:
With over 150 countries participating and celebrating the Global entrepreneurship week in all its form; GEWEgypt with the great support of MCSBE team the GEW Egypt kicked off from 16 to 23 November with over 120 activities.
GEW Egypt at the Greek Campus
The opening ceremony started on Sunday 16th November 2014 at The GrEEK Campus, Down Town, Cairo with lots of interesting activities taking place during the week by MCSBE and as well by strategic partners ILO and EJB. the event is sponsored by Vodafone, Organizing Partners include Nahdet El Mahroosa, MC Egypt, Ice Cairo, VC4Africa, Cairo University, Nile University, AUC, BUE, Arab Academy for Science & Technology and Maritime Transport, AWTAD, Injaz, Innoventures, US Embassy, Phai, Maan, and many others. – Read more here
One of the Remarkable events that took place on November 19th & 20 is Cairo Innovates organized bythe Academy ofScientific Research and Technologyin cooperation withNahdet El Mahroussa: a 2 day event transforming The GrEEK Campus in Tahrir Square into a science hub!
The Opening Ceremony was attended by Minister of Scientific ResearchSherif Hamad, former Prime Minister Essam Sharafandthe former Minister ofHigher EducationAmrEzzat Salama and director of Nahdel El Mahroussa Loay El Shawarby, As well as heads of research centers and institutes and universities and a number of business owners and representatives of civil society organizations
Cairo Innovates Opening
Cairo Innovates A Science Hub at the Greek Campus
Cairo Innovates is an event gathering that brings together all regional R&D stakeholders in one place — the pipeline of innovators and scientists who are Egyptianising technology and building the Egyptian economy and the mentors, accelerators, incubators, investors and crowd-funding platforms that can empower and drive their innovation.
The Greek Campus fully packed with Innovators
The aim is to create a buzz for science and encourage its local growth. For the first time, Egyptian scientists and innovators will take over the GrEEK Campus — we want their excitement to become contagious! says Cairo Innovates
Also an Employment fair for Startups by Injaz Egypt giving the opportunity to youth and startups to explore all Employment opportunitiesavailable in the market.
Injaz Egypt Employment Fair
Bottom Line
Egypt Has great potential for entrepreneurship to serve as a dynamic force in a New Egypt as well improving the state of the national economy in Egypt and start-ups have good growth potential
We as InsideOut Today always proud to be part of the community and supporting the Startups we also participated last month at RiseUp Egypt Summit (Riseup summit is Egypt’s largest entrepreneurship summit to be held for the 2nd year) and we provided lots of interesting activities at the Summit check it here
We also hold a public chat over twitter Every other Thursday at 1 PM (Cairo – Egypt – Local Time) for one hour using the hashtag #IOTTT to discuss latest topics & trends related to business & technology, this month we are talking about Online Video Marketing!
Click here to view and follow the feed directly on Twitter.
Add the hashtag #IOTTT to each of your tweets and begin each response by noting which question you’re answering (“A1:” to answer question 1, for example) So everybody can follow along
In the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines which was the technical basis for what later became Muzak, a technology streaming continuous music to commercial customers without the use of radio.
Attempts to display media on computers date back to the earliest days of computing in the mid-20th century. However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware. From the late 1980s through the 1990s, consumer-grade personal computers became powerful enough to display various media.
During the late 1990s and early 2000s, Internet users saw:
Greater network bandwidths.
Increased access to networks, especially the Internet.
Use of standard protocols and formats, such as TCP/IP, HTTP, HTML
Commercialization of the Internet.
“Severe Tire Damage” was the first band to perform live on the Internet. On June 24, 1993, the band was playing a gig at Xerox PARC while elsewhere in the building, scientists were discussing new technology (the Mbone) for broadcasting on the Internet using multicasting. As proof of their technology, the band was broadcast and could be seen live in Australia and elsewhere.
The first symphonic concert on the internet took place at the Paramount Theater in Seattle, Washington on November 10, 1995. The concert was a collaboration between The Seattle Symphony and various guest musicians such as Slash (Guns ‘n Roses, Velvet Revolver), Matt Cameron (Soundgarden, Pearl Jam), and Barrett Martin (Screaming Trees).
When Word Magazine launched in 1995, they featured the first-ever streaming soundtracks on the Internet. Using local downtown musicians
The first music stream was “Big Wheel” by Karthik Swaminathan.
The second being “When We Were Poor” by Karthik Swaminathan with Marc Ribot and Christine Bard.
What is streaming
Generally speaking, streamed data can be any information/data that is delivered from a server to a host where the data represents information that must be delivered in real time. This could be video, audio, graphics, slide shows, web tours, combinations of these, or any other real time application.
Definition: Streaming media is video or audio content sent in compressed form over the Internet and played immediately, rather than being saved to the hard drive.
Explanation: Streaming or media streaming is a technique for transferring data so that it can be processed as a steady and continuous stream. Streaming technologies are becoming increasingly important with the growth of the Internet because most users do not have fast enough access to download large multimedia files quickly. With streaming, the client browser or plug-in can start displaying the data before the entire file has been transmitted.
With streaming media, a user does not have to wait to download a file to play it. Because the media is sent in a continuous stream of data it can be played as it arrives.
For streaming to work, the client side receiving the data must be able to collect the data and send it as a steady stream to the application that is processing the data and converting it to sound or pictures. This means that if the streaming client receives the data more quickly than required, it needs to save the excess data in a buffer. If the data doesn’t come quickly enough, however, the presentation of the data will not be smooth.
More inspiration, more success stories & strong advices combined with amazing vibes Feeding off innovation and enthusiasm for Startups.
RiseUp14
More investments, more pitches and more funding were shown this year at RiseUp14:
From Networking, pitches, keynote speeches, Inspiring success stories, round table discussions, workshops, Trade Fair for startups and panel discussions the young startups were given the opportunity to be in touch with the entrepreneurial world, investors, mentors and top successful entrepreneurs from around the world for more funding and mentoring opportunities,
RiseUp14 took place this Year from 12 to 14 October at the Greek Campus at the American University in Tahrir Square.
This year the event included around 3,000 startup projects and 150 investors, drawing many high-profile public figures
The event kicked off on October 12 with a welcome speech by Abd El Hameed Sharara founder of RiseUp Egypt followed by sports competitions by Transforma and the amazing performance of Mostafa Hussein Band wich made the crowd very enthusiastic and energetic in this great atmosphere.
Then inspiring key notes speeches by Ahmed Gabr the man of the deepest dive in the World! He now has a place in the Guinness Book of Records with 350meters and Dr. Naif Mutawa, the creator of THE 99, the first group of comic superheroes born of an Islamic archetype
Opening of RiseUp14
Event Highlights:
The 2 days packed event on October 13th and 14th was perfectly designed to connect Egyptian Startups with the top successful entrepreneurs, investors and mentors.
Representatives and delegations from 17 different countries participated at the RiseUp Summit this year.
The countries represented are from the UK, Austria, the Netherlands, Germany, Turkey, Denmark, Tunisia, Morocco, Rwanda, Yemen, Saudi Arabia, Bahrain, the UAE, Jordan, Lebanon, Palestine and India. The individuals and groups from these countries participated as a variety of different organizations including co-working spaces, investment funds, incubators and consultants
The two days packed event featured several keynote speeches, successful entrepreneurs sharing there success stories on Enspire Talk Stage by Endeavor, startups showing their products and services in several booths by Injaz Egypt “Injaz Egypt Trade Fair”, a Speed Dating for startups bringing them together with potential cofounders through 15 minute conversations organized by Flat6Labs, as well as workshops, roundtables, debates, fireside Chats and many other activities.
On October 13th the start of the day was super strong with a very inspiring key note speech by Dave Mcclure sharing crucial advices and tips with the attendees.
Arab World Meets Silicon Valley MITEFArab Panel Discussion
On October 14th the opening started with a very inspiring key note speech by Engineer Wael Rizk followed by lots of inspiring success stories on Enspire talk Stage and more other great activities.
Wael Rizk Key note speech
Chris Khalifa Inspiring Success Story of Zooba Eats On Enspire Talk Stage
InsideOut Today Participation:
InsideOut Today proudly provided for the 2nd consecutive year the live streaming service for the RiseUp Summit broadcasting the event to the world over the web to different devices and smart phones. It attracted more than 2,000 viewers to the live stream embedded on different websites.
InsideOut Today provided RiseUp with a turn-key solution that included the capturing devices, encoders and cloud streaming servers.
The overall views where +2,000 you can view all recorded session here
Besides live streaming we had different activities in RiseUp14:
1. Roundtable discussion: On October 13th InsideOut Today hosted a roundtable discussion at the RiseUp summit and we chose a complex topic that we witness online every day in Egypt “Impact of social networks in Egypt on media and news” Guests for this roundtable were media stars – Doha Al Zohairy presenter at Al Arabiya TV channel and also the social media influencers – Mahmoud Salem Award winning Blogger (Best ME blog in 2006, BOB Best English Blog in 2011) Guests shared their opinions and experience with the attendees and it was a really interesting discussion!
InsideOut Today – Roundtable Discussion
2. Workshop: On October 14th we had a very interesting workshop at the RiseUp summit “Content Marketing Innovations for Startups” at the workshop our CEO Fady Ramzy went through the journey of online content from understanding what is content marketing & its importance, to the latest innovations in content marketing, the art of story telling, understanding the new platforms such as scan media and augmented reality and understanding the CONTEXT and he presented some examples of innovative content check it here
InsideOut Today – Workshop
And also our CEO Fady Ramzy was interviewed by Al Horra TV giving his opinion about RiseUp14
Fady Ramzy Interview with Al Horra TV
The Closing Ceremony:
Abd El Hameed Sharara – Closing Ceremony
The Hashtag #riseup14 was trending during the summit and it generated a great engagement as people were posting pictures and feedback during and after the event and we collected some lovely pictures from #riseup14 on our flicker account Was such a great journey to be operating Social and covering the event; we enjoy being part of the community and supporting entrepreneurship in all fields.
The audience were around 80 with interesting diversity from bloggers, graphic designers, photographers, online Journalists, video creators, community managers, social media specialists, and more!
Event Highlights:
Welcome speech by our country Manager Fady Ramzy who announced our new brand identity InsideOut.Today
Interact Egypt New Identity is InsideOut.Today
Welcome speech by Dr. Ahmed Hassanein from AUC EIP stressing on the importance of online content creations
Dr. Ahmed Hassanein – AUC EIP Welcome Speech
Welcome speech by Abd El Hameed Sharara from RiseUp Egypt and he announced that RiseUp summit will take place this year next October 2014
Abd El Hameed Sharara Welcome speech
Following the welcome speeches Fady Ramzy presented the latest about content supported by technology and giving hints about the types of online content and the latest trends in content creation such as the infographics and how to create valuable online content. And he also discussed the linked open data and the semantic web (“CONTEXT” IS NOW THE KING) and he advised the attendees to tryout wordlift to semantically enrich their blogs & websites over wordpress platform.
Fady Ramzy Presentation at the OCCEgypt Meetup at the AUC
And also Fady Ramzy announced in this event that gladly Insideout.Today will be hosting a Twitter chat each 2 weeks for one hour on #IOTTT to answer people questions about the latest technology and to share experiences and latest digital media trends.
Finally the coolest part of the event was the panel discussion featuring entrepreneurs, online content creators & media anchors who have online content success stories to be shared with the audience as follows:
The Panelists at the OCCEgypt Meetup
Sherry Kilany and Sabrina Khalil from scoopempire showcasing the story behind #Kashmagy video (the Egyptian Version of happy) and how it hit more than 1 million online views with the great cooperation with disalata!
Amir Shoushaa the Man behind (Asa7be sarcasm society) talked about the comics business in Egypt and how (Asa7be sarcasm society) Started , how they produce the online content and how they built Asa7be out of comics.
Abdel Rahman Wahba The founder of Iqraaly presented the Iqraaly unique platform and how they aim to deliver rich audible content through the audiobooks
Amr Shahin From Akhbar El Yom presented a demo of augmented reality for enriching the news experience and as well the ads, done by Akhbar El Yom, and the impact of this AR technology to switch the offline newspaper Akhbar el yom to a digital newspaper.
And the final speech was given by Enas Tharwat the popular radio anchor from Negoum FM & Radio 90 90 talking about how social media impacts the media business.
The meetup was also an excellent opportunity for attendees to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and to have their questions answered by the panelists and the event organizers.
Attendees asking the panelists
It was a very successful event and the hashtag #OCCEgypt went trending during the event and we have collected a beautiful set of pictures from the event and here is all the recorded sessions
Stay tuned with @insideout_Today and our coming twitter chats #IOTTT!
Massachusetts Institute of Technology Enterprise Forum (MITEF) of the Pan Arab Region held It’s annual Arab Startup Competition at the AUC New Cairo Campus for the first time!
“The MIT Enterprise Forum of the Pan Arab Region has been holding its competition for several years, and this year it is their biggest ever,” said Ayman Ismail, assistant professor and Abdul Latif Jameel Endowed Chair of Entrepreneurship at AUC’s School of Business. “We are celebrating a large number of Arab startups, and Egypt has the highest number of startups represented as finalists.”
Following 4 months of preparations and working toward achieving common deliverables, the 50 semi-finalists of the Ideas & Startups tracks sat for a 3-day training covering topics such as business planning, sales, finance, marketing, elevator pitching, presentation skills, etc.
Selection of the Finalist Teams: May 21st, 2014
At the workshop, Round 2 judges chose out the finalists teams from the Ideas & Startups Tracks to qualify them for the final round of oral presentations
Final Round Oral Presentations: May 22nd 2014
On day 3 of the workshop, the participants from the ideas and startups tracks had to pitch in front of a judging panel.
Final Award Ceremony: May 22nd , 2014
In a big ceremony at the American University of Cairo attended by over 800 people, including Hala Fadel, Chair of the MIT Enterprise Forum of the Pan Arab Region, Fady Jameel, President of Abdul Latif Jameel Community Initiatives International, Dr. Karim Seghir, Associate Dean for Undergraduate Studies and Administration, at AUC’s School of Business, and Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship at Massachusetts Institute of Technology in Boston, USA.
The ceremony started with a great musical performance by Adrian Anantawan followed by welcome address and opening remarks by Hala Fadel and Dr. Karim Seghir
Then an inspiring key note by Bill Aulet
Followed by great fire side chat and panel discussions, and a short movie for the 3 days workshop and judging panel.
The winners were announced at the end of the ceremony and they got great rewards such as trip to Silicon Valley or cheques for funding their ideas
Winners of the cash prizes of over $100,000 in the idea, start-up and social entrepreneurship tracks were from Sudan, Morocco, Saudi Arabia, United Arab Emirates, Egypt, Lebanon, and Jordan.
In addition to the Start-ups and Ideas Track, three women-led start-ups were rewarded a trip to Silicon Valley, sponsored by Google for Entrepreneurs.
Also awarded were three start-ups who proved to have the best social impact receiving $10,000 each from ALJCI, Mercy Corps and Skoll Foundation.
Congratulations to all the winners well deserved and keep up the good work!
Interact participation
We have proudly provided the live streaming service for the 7th MIT Enterprise Forum Arab Startup Competition! Broadcasting the event to the world over the web to different devices and smart phones. It attracted more than 700 online viewers! with top countries including Egypt with 270 views, USA with 32 views, Morocco with 30 views, Lebanon with 29 views, Palestine with 23 views and many other countries
Interact Egypt provided a turn-key solution that included the capturing devices, encoders and cloud streaming servers. The service provided included many interesting features including
Top quality multiple bitrate streaming , Social networks integration, Embedding, Reporting and analytics and many more!
The Hashtag #mitefarab generated a great engagement as people were posting pictures and feedback during and after the event and we collected some lovely pictures on our flicker account
Egypt is Great, definitely great with it’s highly positive dynamic youth with fresh minds and positive attitude
We witnessed during the last 2 weeks during the advanced career seminar organized by the ECTD at the British University in Egypt “BUE” and delivered by our CM Fady Ramzy and Hesham Shata from Think Marketing Magazine the dynamic young spirit of the Egyptian Youth and their willingness to go the extra mile if they are directed to the right track.
The Story Behind Egypt is Great:
Fady Ramzy Explaining the Egypt is Great Exercise
On the last day of the training Fady Ramzy conducted a group exercise he asked the attendees to be divided into groups and to apply all the info learned during the 5 days training by promoting Egypt using the hashtag #egyptisgreat and to think about new innovative ideas.
And the group who will create the best ideas will win a free visit to Interact Egypt office to spend one day with Interact Team to be able to see the daily work life of our developers and to benefit from their experience.
So what happened next:
The dynamic attendees worked really hard on wonderful ideas based on the info consumed for a period of one hour, on different ideas from creating online videos, blog posts and others spreading Egypt’s values to the world and posting it to the hashtag and this hard work was translated into a trending hashtag!!!!!
egypt is great innovative ideas
Also we had also a great chocoholic Day at the Training where most of the attendees were rewarded for their great engagement during the #sm_seminar which motivated people to create higher engagement
And the Lesson Learned after this successful Exercise is:
The Winning Group
Egypt has great talented people who are willing to go the extra mile if they are really motivated and encouraged.
Companies should work on integrating individual learning and development into every job description so that the personal growth is required and rewarded
Reinforcing Motivation by creating an environment where people are empowered to make change to improve their performance
Interact is always proud to be part of the community and supporting the Startups and we had great pleasure attending and supporting last week the Mentors award 2014 event organized by Injaz Egypt, Endeavor Egypt and AUC school of Business to recognizing outstanding mentors in the workplace and community and we had the pleasure collecting a nice photo set of the event
Mentors Awards 2014
Also there’s great initiatives continuously taken to promote and support Egypt Tourism such as for the love of Egypt it’s an initiative by the Egyptian Ministry of Tourism in association with AIESEC Egypt to invite everyone around the world to visit Egypt.
The conclusion:
As We live in a digital world where information can be communicated rapidly and efficiently and transforming all facets of our society. so let’s Raise the slogan of #Egyptisgreat and we work hard each from his place to continuously promote Egypt great values and resources spreading it to the World.
“Motivation, Creativity and enthusiasm is more important than knowledge..Knowledge without practice is useless…Egypt is Great and will definitely be greater with the power of it’s dynamic youth
#sm_seminar Group photo
And here is the set of pictures for the #sm_seminar great Journey
Although ancient Egypt was the first in history to do outdoor advertising where Egyptians carved on walls, and also although the modern Egypt was the 2nd most addictive country on Facebook after the revolution, but ….. still we do not many interesting cases of utilizing online marketing channels in different business aspects. The main issue here is the lack of professional training & education for business professionals on how to use E-marketing, where everyone just thinks a daily Facebook post on the brand’s fan page saying “good morning” will do the job!
Sneak peek of the E-marketing seminar at the BUE (Part 1)
Finally, last weekend, we joined Egyptian Council of Training and Development the ECTD At One of the greatest Universities in Egypt, the British University (BUE) in giving a 5 days seminar about E-marketing and social media. Seminar speakers were Fady Ramzy and Hesham Shata Strategic Business Development of Think Marketing Magazine
The Training Course is first of it’s kind to take place in Egypt as it’s an intensive online marketing Course for 5 day!
The Training dates and topics:
Day 1 (25/04/2014): Introduction to Online Identity
Day 2 (26/04/2014): Social Media for Business
Day 3 (01/05/2014): Beyond social networks (to be delivered)
Day 4 (02/05/2014): The art and science behind online influence (to be delivered)
Day 5 (03/05/2014): The Mobile Era and Group exercise (to be delivered)
so Let’s dig into more details about what happened in day 1 and 2
Day 1: The Online Identity
Fady explained the basics to establish a professional online identity:
Understanding your customer language
Some wrong practices for digital marketing in Egypt
The concept of online identity and the different digital marketing channels
The three pillar of digital marketing
A final conclusion
And the major advices highlighted during day one:
Unify your online Identity:You Can’t succeed online without building a proper unified online identity with a proper planning
Content is King: Plan your content and always choose the right type of content according to the type of your business and the customers and fans needs
Engagement is King Kong: No Engagement without listening and no listening without engagement
Call to action: always close your content with a call to action to spread your content and generate sales lead and the most important it will enable you to measure how effective is your content
Plan, Do, Check, Act! it’s your ears to understand the customers geography and his needs and also it’s your eyes to measure how effective is your content
Monitor competitors activities as it will help you know where are you standing from the market
Here is the online identity presentation by Fady Ramzy. You can check here the first day tweets during the training #sm_seminar
Day 2: Social Media for Business
Hesham explained the best practices for business and he presented some case studies:
World most valuable brand: discussing those brands performance on social media giving the example of apple
Case studies for social media best practice: he presented case studies for social media from failure stories like the Egyptian Tourism authority case to top successful stories like Nola cup cake and Coca Cola shaga3 helmak case
The Factors that drive people to share content on social media
How to handle the The social media crisis and he gave example of McDonalds crisis
The Real Time engagement:and the greatest example was the super active attendee @chigoga with her best selfie tweeted on #sm_seminar during the training and the reply of think marketing magazine to her tweet
And the major advices Hesham highlighted at Day 2:
Do not panic from social media
Keep and open mind and be brave enough to engage
Target you audience with effective planning
And here is the Social Media for business presentation by Hesham Shata
We had a great pleasure covering socially this interesting seminar live and we are looking forward to cover round 2 next week! Thank you to all attendees for the great engagement and the reviews posted on #sm_seminar
Finally if you are interested to join more e-marketing and social media courses please register hereand we will keep you updated with the upcoming courses details
