The digital marketing plan of any organization or company is the window of success in achieving marketing objectives
Using appropriate digital marketing strategy can affect quite significantly on the results of your company’s marketing efforts and sales.
People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast
Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.
What are the Objectives of Digital Marketing Strategy?
The 4 Elements of Digital Strategy:
Every Organization or company must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:
Situation Analysis: “Assess your current situation Your Online Presence”
To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues
What should the assessment include:
Present : Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analyzing your competitor’s performance ? Future: Where are you going? and what do you want to achieve?
2. Identify your target Audience “Buyers Persona”
Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience
The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.
3. Content Plan
To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
4. Management and Monitoring:
Management: Determining the responsibilities, tasks, content flow, distribution channels , and publishing
Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimize your strategy and assess what works best and refine your strategy any time.
In A Nutshell, A clear Digital Strategy is a MUST to win Online
We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud
We will be happy to work with you to identify and build the digital strategy you need to thrive.
What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?
Connecting the dots in the Digital Era
Last week we had our Online content creators meetup#OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals, as well as digital marketing experts, shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt
Our own Fady RamzyInsideOut Today CEO Summarised to the attendees how next generation technologies are changing our behaviors online as following:
The next decade is data “Content Organization is the new SEO”
He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
And he explained to attendees how to structure their content on WordPress using open data technology such as Wordlift
He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimize your videos for each platform, each Video Platform Needs its Own Story Telling Strategy“
Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are a game changer for early adopters”
Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalize on AR apps that already exist
Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here
Where is the media & online marketing business heading towards in 2017 in Egypt
This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv, and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt
Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:
Lina Ghadban Independent Journalist said:
TV production is controlled 100% by Advertising
There’s a big lack of Investigative films due to the high cost of production and lack of resources
When it comes to media and news industry, quality control and credible sources is a big challenge
Enas Tharwat Radio and TV Presenter at Radio Masr said:
The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”
Rana Ashraf Video Producer and Journalist said:
Lack of awareness, lack of information and lack of trainings is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy
Rawan Lasheen Video Journalist and producer said:
Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly, Media discuss and distribute it”
Radwa El Torify Content Producer at CBC Said:
Live videos create higher engagement on social media
Media and News publishers in Egypt didn’t adopt yet to the Digital Revolution
How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:
Going digital is about a whole digitally immersive experience and this should be done through the following:
Focusing on Video content variety as well as quality audience and exclusive experience!
Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
Hiring Digital Media professionals and providing the proper training, tools , and vision
Building a strong digital marketing plan that includes content creation & management, and also how to best leverage on social networks for distribution.
Awareness on how to implement effectively the digital strategy is very important because building the plan without knowing how to implement it leads to the failure of the marketing efforts
How to measure all the marketing efforts online “Assessing Performance and opportunities”
The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended
How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:
“Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of the news.
Here is the summary of the Twitter Chat #IOTTT with Thair Soukar
The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.
So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth
We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can: