Meta Description is the summary of web page content. The Meta description appears under your page’s URL in the search results. This is also known as a snippet, search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
The Meta description will also often appear when people share your articles across other websites and social channels.
Why is the Meta description important for SEO?
Meta description is an important element of your website’s content. The meta description tags should include keywords relevant to the content of the web page they describe, this helps search engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
A Meta description can influence the decision of the searcher whether they want to click on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.
How to write SEO optimized Meta Descriptions:
Here is a quick guide on how to optimize meta descriptions:
How To Get Your Featured Snippet:
Identify a common, simple question related to your market area. Provide a clear and direct answer to the question. Offer value added info beyond the direct answer. Make it easy for users (and Google) to find on your page.
The search world is constantly changing but one thing is constant: Websites with quality content that and that provide a user-friendly experience, will win in the search engine results pages “SERPs”. This all starts with your meta descriptions which are essentially the welcome door to your site’s.
Have any questions or comments about Meta Description?
Google announced in 2015 its latest algorithm named RankBrain
WHAT IS RANKBRAIN?
RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular, rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.
RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.
How to master SEO in the age of machine learning
WHAT IS MACHINE LEARNING?
As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.
Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.
RankBrain Changed It All
When PageRank came out, it all made sense. It was a time in which Artificial Intelligence(AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.
In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.
The Intent with machine learning is to serve better content to users
Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.
Content is the fuel for effective search marketing
When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetizationof it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications , and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.
The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured onvoice searchand personal digital assistants (or as someone would call itPASO the new SEO).
At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.
What’s next?
In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.
This is a very brief guide for the biggest marketing trends we expect to see in 2018.
We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, HuffingtonPost , Forbes, and marketing land
Conclusion:
Based on current trends here is the conclusion:
Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice, and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
Data is the new oil in SEO: As machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so-called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial. Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
Video dominates: Leading brands invest in live events. Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
Artificial Intelligence is changing the face of Seo
? What happens when Artificial Intelligence meets SEO
Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.
Make the best out of your content with WordLift 3.15
Wordlift is Paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it
Google uses structured data that it finds on the web to understand the content of the page, as well as they, want to understand the user’s intent when searching in order to populate the best possible answer to their query. By understanding not just the content of the search query but also the context, it becomes much easier to understand exactly what information the user is looking for and what search results would answer their query.s to gather information about the web and the world in general
Google is now producing results based on the “user intent.” User intent is the context of the search
When developing an SEO strategy there is much more to consider now than just the content of your site and the keywords within that content. You need to map out the user intent. What does your target audience want from you?
When developing your website and content strategy, go beyond just keywords. Keyword lists are still useful, but, consider the context of the search along with the words used in that search.
What are the top trends for SEO in 2018?
As we approach the end of 2017, it’s time to prepare your digital marketing team for the year ahead and look at the emerging trends that will rule the search world in 2018.
There are a number of aspects in the world of contentfindability that we have successfully tested in 2017 and that will become even more prominent in 2018. Let’s have a close look at the top 5:
Structured Data and Semantics
Artificial Intelligence and Machine Learning
Mobile-first index, Accelerated Mobile Pages and Progressive Web Apps
Search is Everywhere
Voice search, chatbots a, nd personal assistant search optimization
Read all about it here thanks to wordlift for the very useful article
AI is changing the face of SEO
Search engines are becoming smarter and more human-friendly the semantic web is feeding search engines with meanings and data
In the context of the semantic web, a knowledge graph is a way of representing knowledge. In short, you start from a few triples and those triples are put in relationship to build a graph.
A knowledge graph doesn’t speak any particular language. Language is human; a knowledge graph gets expressed in open linked data, which is the language of machines.
Imagine your entire website built upon a large knowledge graph made of all the metadata that describes the thing that you write about. That knowledge graph becomes part of a larger graph that comprises the new web. That is the power of the Semantic Web.
6 Old-School SEO Tactics You Should Stop Wasting Time on
Keyword stuffing
Including all possible versions of the keyword in the title
Heavily using anchor text on internal links
Creating pages for each keyword variation
Using outdated link building tactics
Creating thin content
Read all about it here thanks to SEO Power Suite for that useful article
Managing short-tail and long-tail keywords can be challenging at scale especially when you’re doing a link building campaign. You need to get more info about advanced link building strategies and implement it for your website to gain higher rankings and more organic traffic.
Before you start your SEO strategy for 2018 follow Wordlift blog for all the latest releases about SEO, content marketing and semantic web.
Why 360° Video is the next big thing In Video Marketing?
The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.
360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.
The only way to attract customers and get them to understand the benefits of any service or product is to explain and to show what they can expect for their money.
360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angle, the viewer has control of the viewing direction like a panorama and the good news is that No Fancy headsets is needed for 360° video.
Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here
360° Showcases in Media and Journalism
A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times , for example, publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.
On a side note, one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success
here are some examples of brands using 360° videos
Virtual Reality and 360 Live Streaming
Combining the immersive aspect of 360° technology with the instant and engaging features of live
The 360° video gives power to the viewer. It makes them a part of the story.
360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza
360° Videos for Social Media
Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.
Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive
If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.
360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective
Facebook is Continually making Its Platform a more Viable Video Competitor:
The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality
Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for its users. It reports that millions of people are now watching 360 videos on Facebook every single day
User experience and additional value
360° videos not only focus on the content but on the User experience itself.
More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
360 videos on your pages can help increase user spent time on your page which of course will send signals to search engines, which could improve brands’ SEO
Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
Longer Engagement = More Brand Affinity
360° videoalso gets shares and subscribers more than standard video
By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.
Delivering immersive experience for customers
A video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too
more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019
Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.
At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.
The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.
You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming
If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.
The semantic web is inherently open and democratic. Anyone can contribute by linking his/her data with others’ data. Everyone, just like in the web of pages, can help to build super-human knowledge graphs.
This revolution is starting from a single blog post
Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic
Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index
2. Blogging Drives Traffic
Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.
3. Blogging Adds Value
Blogs enable you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.
4. Blogging builds networks and trust
Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging will expand your network of friends, business associates, and clients
5. Connect people to your brand
Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.
It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly
6. Strengthen your social media presence
by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.
Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better-targeted dialogue with visitors.
How is Business Blogging different from Regular Blogging?
A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of storytelling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth
Choose the right Link Building Tool is essential to your success
Whether you’re managing a Business or a Regular Blog, link building is one of the most crucial and difficult parts of your SEO. You need quality backlinks to make Google determine your rank for a search query: the more backlinks to your site come from other high-quality sites, the higher is the chance to gain relevance for specific keywords. Create a link building campaign is, therefore, a critical task and you’ll need an effective tool to reach the best results. Linkio is a powerful link building management software that will help you plan your strategy and set up impressive link building campaigns. It is also pretty easy to use: once you import your previous backlinks, your competitors’ data and your preferences (based on your target, your industry etc), it will provide you with a competitive anchor text planning and with suggestions on what exactly needs to be done to boost your backlink profile.
Now that you understand the importance of blogging and what makes up a successful blog and how to set your blogging marketing strategy, it’s time to take this knowledge and start blogging with a purpose in mind using the right tools that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!
Try Wordlift now A WordPress Plugin that does what an SEO expert would do
Big Data provides a new paradigm for Data-Driven marketing
The amount of content published daily on the web has caused a free flow of information that 1 billion websites have to compete directly for business, bringing targeted content at lower prices. At the same time, web content needs to be highly curated and organized to get online readers’ attention and trust and serve them at the speed they want.
Data Never Sleeps
These numbers are increasing every day, every minute and every second
With all the data generated on the Internet, it’s a must to pay attention to the opportunities that data could bring…
Big Data and Content Marketing Go Together
The adoption of big data should be focused upon delivering measurable business value: from big data to actionable data, by constantly using data and adopting a data-led culture, you may be able to make a significant change for the better in your content marketing efforts
Open data to simplify and democratize the big data
While big data is defined by size, open data is defined by its use. Big data is the term used to describe very large, complex, rapidly-changing data-sets
Open data is accessible public data that people, companies, and organizations can use to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems
The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.
The Semantic Web isn’t just about putting data on the web. It is about making links so that a person or machine can explore the web of data. With linked data, when you have some of it, you can find other related data.
Is your Linked Open Data 5 Star?
Linked data is essential to actually connect the semantic web, having data correctly formatted can allow you to create valuable insights.</li>
Content classification enables content discovery and creates alternatives entry points and routes for contents
When using structured content it is easier to find what you’re looking for, as content is organized and linked to other relevant and related content.
When you understand your audience in a data-driven way, you then have the tools available to improve services to them.
Open data creates new business models that didn’t exist before Open data puts content in a creative context and links your data to the wider world. learn here about the Linked open data project for Enel Electrified Vehicle charging Network and how it created a new business model
With data fully integrated, and a roadmap in place, brands will definitely benefit from their content marketing
So Where to start?
As Your website is the foundation of your digital presence, the semantic web can be a powerful force for your website’s SEO and user experience. However, to truly harness its potential, you need the right semantic web tools
Adding semantic markup to connect your content to your entities is the basic building block of the semantic web.
we advice you to build your own dataset using WordPress, there are plenty of content management systems out there in the web, but wordpress remains number 1 CMS
Why use WordPress for your website:
WordPress is Compatible With the Web It’s open source
WordPress is free and the majority of its plugins is free, it has thousands of themes and plugins
WordPress is a constantly-evolving platform with an enormous community, Wordpress support page has a forum for everything you can think of, from fixing WordPress issues to accessibility concerns
It’s also easy to create a website that has a blog without having two different platforms that need to work together.
Migrating a website (including the design) over to WordPress is actually easier than you might think you can find here a full guide here on how to migrate your website to wordpress
And now how to structure content on WordPress using open data technology such as Wordlift
WordLift, by Insideout group, is content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.
Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow.
TaoRoma is the blog of an association whose goal is to promote and introduce martial and taoist arts into our hectic daily life. Using WordLift they have structured the content of their blog, just so that it does what they created it for: showing organized content that would be relevant to readers. While creating and taking care of entities they have built their own encyclopedia. And it works just great!
Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” defined by the content marketing institute
Content Marketing is Still the King in 2017
Content marketing is an important component of any organization’s marketing plan, various studies and researches confirm the importance of content marketing and how it’s continuously increasing
Planning is an integral part of content marketing success
Checklist for Content Marketing Planning:
The objectives: Well defined Business goals aligned with the organization’s strategic objectives “Know your goals before Planning” Jumping into digital marketing and social media without establishing your goals leads to failure of the marketing efforts
Your Audience: Define your content audience “Buyer Personas”, craft content for your audience based on the buyer’s journey ” getting the right message to the right customer at the right time is crucial. people don’t want advertising when making purchasing decisions, they want valuable information they want to live the experience
Consistency: Deliver content consistently but always consider “Publish as often as you can while maintaining the highest quality possible”
Content optimization: Successful online content is not just of high quality, it is also search engine optimized with Metadata, headlines, clear structure , and useful links
Stories: Master the art of storytelling, make sure to produce interesting content, content that is visually appealing, content that attracts and informs. Emotion is the key driver uncover stories about your business, your employees and your customers this will increase your brand awareness and engagement
Measurements: Analyze your effectiveness through a measurement plan & KPIs to provide both insight and progress toward the business goals to measure how well content marketing is producing results
To Conclude:
People are searching online for relevant information…Content marketing provides it
We are proud that we guided many clients with the content marketing strategy, planning and content production and we will be happy to guide you too contact us today
WE ALSO ASSIST OUR CLIENTS IN MEETING THEIR CONTENT MARKETING OBJECTIVES THROUGH INTELLIGENT SOLUTIONS
Check some of the case studies here of how this intelligent solution supported many companies and organizations with content marketing
STAY TUNED next week with Part 2 How Open Data Can leverage your content marketing efforts
Having and maintaining a video strategy that provides consistent quality video content, will save you from creating aimless content
Do Not Jump into Digital video production without establishing your goals through the content strategy of your video
Video Will Continue to Become a Larger Piece of the Content Marketing Pie
So How to best utilize video to capitalize on the core of your content Marketing strategy?
Simply demonstrate your expertise with stories, stories create a kind of immersive experience that commands customers to react in some way. showing your expertise differentiates you from your competitors and Video help boost your positioning in search results and gets further reach on social media
Tips and Techniques to Get the most out of Your Video:
A. Create a customer-focused experience
Design your customer experience “What’s in it for me” , consumers expectations have escalated, they now want more interactive and personalized experience
Understand who your customers are ““Buyers Persona”, Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience
Create an emotional connection with your customers, appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos
Humanize your Video through the “Video components Motivator”
Human factor “humans relate to humans”
Music “Music control the mood”
Descriptions “text titles and captions”
And then Tie all the above to a specific and relevant call – to – action
B. Plan for Native Videos to have the maximum appeal for each social media channel
It’s a must now to optimize your videos for each platform, “each Video Platform Needs its Own Story Telling Strategy”
Invest in professional high-quality live video streaming, especially in terms of content quality to maximize the live engagement over social media “Live is the favorite type of video” Read more here Why take advantage of live streaming video opportunities
The first 30 seconds of a social video is what matters most so make it interesting and it’s essential that your content is super visually appealing
Learn about each platform restrictions and capabilities for hosting video to get the most out of your videos
C. Optimize Video with Meta-data
Meta-data is the description for the search engines to identify the video content and rank search results according to relevance.
For videos, the three main characteristics that a search engine will filter through when determining the search result order is the title, the description , and the tags
To Conclude:
The more often you deliver value to your audience, the more often you’ll get value back from them
Check out one of our favorite video West Jet Christmas Video we love how skilfully the company’s brand message is tied to the story’s emotional resolution.
What was the most compelling video content you’ve seen recently? we will be glad to Learn about anything you’ve seen recently that had an emotional effect on you.
We Love being part of the Digital Revolution
We are working hard to bring together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded peers about different topics related to online business through a series of meetup that is held monthly #OCCEgypt
Our Last meetup was focused on the essential elements for a winning Digital video strategy it was attended by great energetic tech geeks where lots of interesting conversation took place, hands-on experience and advice’s from the experts…where all the above were clearly highlighted and discussed
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Online Content Creators Meetup #OCCEgypt 8
Join our meetup community to get the latest insights and trends, network with like-minded professionals and learn from the experts
Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.
Various studies confirm the importance of Online Video, we have concluded it as follows:
Consumer viewing habits are moving away from TV and toward streaming videos
The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway
Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the more frequently used for watching TV content on their screens
What are The challenges:
1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts
2. Focusing on the user experience “when the customer comes to your shop do not kick him back and send him outside to search for another product”
3. Attaining the Video Ads Revenue
How this could be done?
By investing in your own Online Video platform.
By having and maintaining a video strategy that provides consistent quality video content.
Learn more here about how Online Video Platforms represents a fundamental paradigm shift for brand marketing
Live Videos on Social Media Boom in Popularity:
Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.
Social media platforms like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years
Why take advantage of live streaming video opportunities?
Great to capture and share the special moments
Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
Users automatically get notifications when a page they follow is “going live,” which increases visibility
You can save your live video after it finished to your timeline so users who missed it live can watch it later
We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”
If you want a turnkey solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial
