What is Meta description and why it’s important for SEO?

What is Meta Description?

Meta Description is the summary of web page content. The Meta description appears under your page’s URL in the search results. This is also known as a snippet, search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
The Meta description will also often appear when people share your articles across other websites and social channels.

Why is the Meta description important for SEO?

Meta description is an important element of your website’s content. The meta description tags should include keywords relevant to the content of the web page they describe, this helps search engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.

A Meta description can influence the decision of the searcher whether they want to click on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.

How to write SEO optimized Meta Descriptions:

Here is a quick guide how to optimize meta descriptions:

How To Get Your Featured Snippet:

Identify a common, simple question related to your market area. Provide a clear and direct answer to the question. Offer value added info beyond the direct answer. Make it easy for users (and Google) to find on your page.

Read here the The Science Behind The Snippet and The Three Strategies To Become A Featured Snippet

Conclusion:

Your meta description acts as “organic ad text.”

The search world is constantly changing but one thing is constant: Websites with quality content that and that provide a user-friendly experience, will win in the search engine results pages “SERPs”. This all starts with your meta descriptions which is essentially the welcome door to your site’s.

Have any questions or comments about Meta Description?

Please Share it with us below! 

 

How to Become an Architect and Win in the RankBrain Era?

Google announced in 2015 its latest algorithm named RankBrain

WHAT IS RANKBRAIN?

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.

RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.

How to master SEO in the age of machine learning

WHAT IS MACHINE LEARNING?

As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.

Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.

RankBrain Changed It All

When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.

In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.

The Intent with machine learning is to serve better content to users

Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.

Content is the fuel for effective search marketing

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

What’s next?

In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

So Are you ready to become an SEO Architect?

Try WordLift now!

 Free 14-day trial

 

Top Digital Marketing trends in 2018!

What 2018 is holding for digital marketers?

This is a very brief guide for the biggest marketing trends we expect to see in 2018.

We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, huffingtonpost , forbes, and marketing land

Top Digital Marketing Trends in 2018

Conclusion:

Based on current trends here is the conclusion:

  1. Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
  2. Data is the new oil in SEO: As machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
  3. The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
  4. Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial.Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
  5. Video dominates: Leading brands invest in live events.Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
  6. Artificial Intelligence is changing the face of Seo 

    ? What happens when Artificial Intelligence meets SEO

Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

Make the best out of your content with WordLift 3.15

Look at your content and let WordLift do the rest

Wordlift is Paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it

Take WordLift 3.15 for a test drive ?  TRY IT FOR FREE ?  or

Book a Skype demo with Gennaro ??

 

360° Videos and Live Streaming…an Immersive Video Experience for your Audience

Why 360° Video is the next big thing In Video Marketing?

The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.

360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.

The only way to attract customers and get them to understand the benefits of any service or product is to explain, and to show what they can expect for their money.

360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angel, the viewer has control of the viewing direction like a panorma and the good news is that No Fancy headsets is needed for 360° video.

Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here 

360° Showcases in Media and Journalism

A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times for example publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.

The daily 360 by Newyork times, Times journalists around the world are bringing one new 360 video every day.

On a side note one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success

here are some examples of brands using 360° videos

Virtual Reality and 360 Live Streaming

Combining the immersive aspect of 360° technology with the instant and engaging features of live

The 360° video gives power to the viewer. It makes them a part of the story.

360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza

360° Videos for Social Media

Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.

Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive

If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.

360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective

Facebook is Continually making Its Platform a more Viable Video Competitor:

The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality

Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for it’s users. It reports that millions of people are now watching 360 videos on Facebook every single day

User experience and additional value

  • 360° videos not only focus on the content but on the User experience itself.
  • More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
  • 360 videos on your pages can help increase user spent time on your page which of course will send  signals to search engines, which could improve brands’ SEO
  • Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
  • Longer Engagement = More Brand Affinity
  • 360° video also gets shares and subscribers more than standard video
  • By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.

Delivering immersive experience for customers

Video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too

more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019

Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.

At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.

Moreover, as an Authorized Consultant and an international preferred reseller for Wowza streaming technologies, we are proud to support the distribution, technical support and consultancy for Wowza products in the Middle East & Africa

The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.

You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming

If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.

 

 

Why blogging is now crucial for your SEO efforts

Looking ahead at the future of content:

Semantic web is inherently open and democratic. Anyone can contribute by linking his/her data with others’ data. Everyone, just like in the web of pages, can help building super-human knowledge graphs.

This revolution is starting from a single blog post

read here the full article How the semantic web revolution is starting from a blog post

Why Blogging is important for your business:

1. Blogging Boosts Search engine optimization

Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic

Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index

2. Blogging Drives Traffic

Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.

3. Blogging Adds Value

Blogs enables you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.

4. Blogging builds networks and trust

Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging  will expand your network of friends, business associates and clients

5. Connect people to your brand

Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.

It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly

6. Strengthen your social media presence

by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.

Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better targeted dialogue with visitors.

How is Business Blogging different from Regular Blogging?

A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of story telling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth

here are the Basic Steps for starting a blog

The Effective Strategy for Blogging:

Read here all about the effective strategy for blogging  

 

Now that you understand the importance of blogging and what makes up a successful blog and how to set your blogging marketing strategy, it’s time to take this knowledge and start blogging with a purpose in mind using the right tools that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!

Try Wordlift now A WordPress Plugin that does what an SEO expert would do

 

How Open Data Can Leverage your Content Marketing Efforts

Big Data provides a new paradigm for Data Driven marketing

The amount of content published daily on the web has caused a free flow of information that 1 billion of websites have to compete directly for business, bringing targeted content at lower prices. At the same time web content needs to be highly curated and organized to get online readers’ attention and trust and serve them at the speed they want.

 Data Never sleeps

These numbers are increasing every day, every minute and every second

With all the data generated on the Internet it’s a must  to pay attention to the opportunities that data could bring…

Big Data and Content Marketing Go Together

The adoption of big data should be focused upon delivering measurable business value: from big data to actionable data, by constantly using data and adopting a data-led culture, you may be able to make a significant change for the better in your content marketing efforts

The 5 V s of Big Data

Open data to simplify and democratize the big data

While big data is defined by size, open data is defined by its use. Big data is the term used to describe very large, complex, rapidly-changing data-sets

Open data is accessible public data that people, companies, and organisations can use to launch new ventures, analyse patterns and trends, make data-driven decisions, and solve complex problems

The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.

The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data.  With linked data, when you have some of it, you can find other related data.

Is your Linked Open Data 5 Star?

Linked data 5 stars

  • Linked data is essential to actually connect the semantic web, having data correctly formatted  can allow you to create valuable insights.
  • Content classification enables content discovery and creates alternatives entry points and routes for contents
  • When using structured content it is easier to find what you’re looking for, as content is organized and linked to other relevant and related content.
  • When you understand your audience in a data-driven way, you then have the tools available to improve services to them.

Open data creates new business models that didn’t exist before Open data puts content in a creative context and links your data to the wider world. learn here about the Linked open data project for Enel Electrified Vehicle charging Network and how it created a new business model

With data fully integrated, and a roadmap in place, brands will definitely benefit from their content marketing

So Where to start?

As Your website is the foundation of your digital presence, the semantic web can be a powerful force for your website’s SEO and user experience. However, to truly harness its potential, you need the right semantic web tools

Adding semantic markup to connect your content to your entities is the basic building block of the semantic web.

we advice you to build your own dataset using WordPress, there are plenty of content management systems out there in the web, but wordpress remains number 1 CMS  

Why use WordPress for your website:

  • WordPress is Compatible With the Web It’s open source
  • WordPress is free and the majority of it’s plugins is free, it has thousands of themes and plugins
  • WordPress is constantly-evolving platform with an enormous community, Wordpress support page has a forum for everything you can think of, from fixing WordPress issues to accessibility concerns
  • It’s also easy to create a website that has a blog without having two different platforms that need to work together.

Learn more about WordPress benefits 

How to Migrate your website to WordPress:

Migrating a website (including the design) over to WordPress is actually easier than you might think you can find here a full guide here on how to migrate your website to wordpress 

And now how to  structure content on WordPress using open data technology such as Wordlift

WordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow.

If it is hard to know where to begin we can help you here

Case studies

TaoRoma is the blog of an association whose goal is to promote and introduce martial and taoist arts into our hectic daily life. Using WordLift they have structured the content of their blog, just so that it does what they created it for: showing organized content that would be relevant to readers. While creating and taking care of entities they have built their own encyclopedia. And it works just great!

 

Video is dominating digital content! stats and figure!

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

 

The Essentials of a Winning Digital Strategy!

The digital marketing plan of any organization or company is the window of success in achieving marketing objectives

Using appropriate digital marketing strategy can affect quite significantly on the results of  your company’s marketing efforts and sales.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast

Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.

digital-marketing-strategy-2015-700x435-1

What are the Objectives of Digital Marketing Strategy?

 

Digital Media Strategy Infographic

The 4 Elements of Digital Strategy:

Every Organization or company, must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:

  1. Situation Analysis: Assess your current situation Your Online Presence”

To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues

What should the assessment include:

Present :  Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analysing your competitors performance ?
Future :    Where are you going? and what do you want to achieve?

2. Identify your target Audience Buyers Persona”

Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience

The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.

3. Content Plan

To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
content-creation-process

4. Management and Monitoring:

Management: Determining the responsibilities, tasks, content flow, distribution channels and publishing

Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimise your strategy and assess what work best and refine your strategy any time.

In A Nutshell A clear Digital Strategy is a MUST to win Online

We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud

We will be happy to work with you to identify and build the digital strategy you need to thrive.

 

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

chart-by-smart-insight

Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

pic-9

Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

big-data

  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

pic-74

Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

pic-5

The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!