Now, it’s easy to monitor and analyze the whole online ecosystem for the digital identity for a topic, product, brand or company or may be also our client, his competitors and his services importance and mentions through our Social Media Monitoring Service.
The monitoring covers several online channels including blogs, forums, online review and news websites in addition to social networks such as Facebook, twitter, Flickr, youtube and others.
The method used for analyzing retrieved data follows a path of recording/listening then understanding and analyzing, aimed at judging the effectiveness of the Company communication strategies from both quantitative and qualitative perspectives.
The phases of analysis comprise:
- Crawling the online space to capture and extract relevant data.
- A semantic analysis aimed at classifying messages on the basis of previously defined messages (popularity, most discussed subjects, emerging trends).
- Sentiment Analysis by assigning an appraisal rating (positive/negative/neuter) of the analyzed messages.
- Data presentation in a useful and meaningful way the disposals certain trends or valuable findings along with our recommendation about best practices to make the best use of those findings.
This service results in a credible supportive report verifying accurately all what has been said online on a subject, product, brand or company. This report acts as a timing SWOT analysis to the client showing it the ranking of its products or services, its edge over its competitors, the USP and mentions of its competitors, general impression about it in the perception of its consumers and what media channel should be used to create a broader reach and achieve higher sales.