Why Blogging is important for your business Part 3 “infographic”

While websites are still the cornerstone of the Internet, websites have never really enjoyed the kind of popularity that blogs have recently gotten. As opposed to websites, blog entries have personal dimension that adds credibility, interaction, relationship-building a sense of community and familiarity it’s the friendly face of any organization.

Blogging makes it extremely easy for anyone to become an online publisher with its easy to use publishing platforms.

And here below a very useful infograph about why Every business should blog!

whyeverybusinessshouldblogInfographic source Quicksprout

Summarizing the biggest benefits of blogging and why it matters to your business:

1. Blogging Boosts Search engine optimization

Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic

Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index

2. Blogging Drives Traffic

Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.

3. Blogging Adds Value

Blogs enables you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.

4. Blogging builds networks and trust

Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging  will expand your network of friends, business associates and clients

5. Connect people to your brand

Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.

It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly

6. Strengthen your social media presence

by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.

Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better targeted dialogue with visitors.

 Consistent-blogging-boosts-inbound-ROI-The-State-Of-Inbound-Marketing-2013-by-HubSpot-click-to-open-PDFSource: Consistent blogging boosts inbound ROI – The State Of Inbound Marketing 2013 by HubSpot  Source

After going through How to start a blog, and the effective marketing strategy for blogging and finally why blogging is important for your business Summarizing all this in few words:

Choose your message, audience, online identity and social networks and start a blog today and don’t forget to blog regularly, focus on data visualization which allows you to foster familiarity & consistency with your viewers feeds, use the right keywords, and finally promote your post.

And here is a very interesting analysis published by hubspot on how often should companies blog

If you have more to add kindly comment below or share with us other useful links or resources.


The Effective Marketing Strategy for blogging! Part 2 “infographic”

Blogging is your human Voice…your digital story telling

The blog is all about the journey or the story the blog is about conversation, community and connection the point is to have a strategy so that your blog has a focus, direction, and character that makes sense to your readers and gives structure and purpose to your posts, by making a good strategy you can grow your blog successfully



Plan Your Content Before You Write It, planning your blog content ahead of time is the best way to be sure you’ll write and publish regularly, Implement the plan, monitor your performance & analyze how your visitors interact with your content and then act accordingly to improve performance.

After defining last week how to start A Blog….here is the effective strategy for Blogging:


Use your story to develop a more loyal readership by creating the most compelling blog content you possibly can… here is a very useful article about The art of storytelling how to create a compelling blog post

And here is a previous interesting blog post about the science and art behind travel blogging!


Stay tuned next week with part 3 “Why blogging is important for your business”


How to Start a Blog (Part1) – Infographic

What is a blog? A Very simplified definition

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions as well as valuable experience with your audience.

blog pic

How is Business Blogging different from Regular Blogging?

A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of story telling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth. By writing about interesting subjects relating to your business field, you become a trust worthy source of information and a SME (subject matter expert) and this can easily drive traffic to your website and provide opportunities for that traffic to convert into business leads

Why Blogging is important?

Blogging is no longer just an individual’s hobby; it has become an influential tool for today business. It has created an even playing field among businesses, allowing new business and small entities to compete with the top companies Blogs.

Blogging have become an essential part of Today’s digital Era.

And here We are glad to present a series of blog posts about blogging how to start, the Marketing strategy and the importance of blogging!

So let’s start with the first steps for starting a blog

blog infograph amended 2

TRY OUT TODAY our new product WordLift 3.0 A Dynamic Semantic Publishing for WordPress, that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!

Here you can find a detailed step by step Guide for the important plugins for WordPress

And here is a very interesting summary from #IOTTT Twitter chat we held few months ago about Travel Blogging containing very useful advices about how to start a blog and the marketing strategy for blogs

Stay tuned next week with Part 2 The effective Marketing strategy for blogging!

And Part 3 Why blogging is important for your business?