Five Reasons Why You Should Use Artificial Intelligence powered Marketing

The term Artificial Intelligence has been a buzzword in the marketing industry in recent years due to the many benefits that this type of technology can add to marketers and the quality of their work. Nevertheless, recent studies show that only 18% of companies have figured out how to use AI to the point that they’re scaling it in their operations, that is due to the fact that marketers still do not know how to use this technology and feel threatened by it that they just want to experiment with it, but not actually use it.  

To put things into perspective, Artificial Intelligence powered marketing (AI marketing) is today’s new wave of data- driven marketing strategy, that allows marketers to construct customized and remarkably personalized customer experiences. These AI fueled experiences are much cheaper and more efficient than traditional marketing in that it truly fulfills one to one marketing by filling the gap between data, analytics and customer experiences. Here are five reasons why you should use Artificial Intelligence in your marketing activities. 

1.Customized Content For Your Customers 

Marketing platforms that supports AI are able to come up with purposeful information and findings that enhance and boost personalized marketing activities. Additionally AI integrated marketing create customized content and fulfill a measurable one to one individually tailored communication with customers.

2.A Possibility to Win Every Sale 

Marketers who use AI technologies can clearly understand motivators, improve user experience, and predict actions and behaviors to engage customers. The AI driven marketing ultimately amplify the possibility for marketers to win a sale. For example, Sigma Beauty ( the makeup brushes brand) sends its customers personalized codes in order to incite them to make a purchase.

3.Big Names Are Already Witnessing AI Benefits

Whilst some still look at it as science fiction, AI is already integrated in people’s lives without their realization since long long ago! Google for example uses it in their Google Search optimization to discover trends. Facebook uses AI in their ads to predict future occurrences and to enhance their marketplace. For their buyers facebook uses AI to suggest items that look similar to the one the buyer is looking for, and for their sellers they have a tool that automatically enrich the lighting in product images while being uploaded. Also social networks use AI, some how. For example Pinterest uses AI to foresee users behavior in order to come up with search recommendations.

How to Become an Architect and Win in the RankBrain Era?


4.Say Goodbye To Tedious Daily Tasks

AI uses machine learning algorithms to step in and take over the time consuming and boring tasks that marketers have to deal with daily. A good example of this would be product recommendations. With zero human interaction, AI can consistently decide which product to offer to which customer. Optimizing ads for instance used to be a heavy task on marketers, especially when trying to reach a certain level of customization dealing with thousands of customers. Now, with the help of AI and based on precise customer data, ads are easily targeted to serve each user .

5.Machine Learning Objectivity and Accuracy 

There aren’t enough data for marketers to identify and optimize incentives on an individual level. Artificial intelligence on the other hand, collects and analyze data regarding customer responsiveness to incentives, and how that affects buying behaviors. Machine learning then excludes any objectivity or speculations by distinguishing the exact incentives for individuals to buy products. 

If you want to advance marketing ROI, and boost your business way beyond traditional marketing, drop us a note on our contact form and get to know more about How you can use AI driven marketing solutions tailored for your brand.

Infographic about the problems faced while using traditional marketing and how AI can solve them






A person holding his phone up horizontally and take a videoIn the past couple of years video content has notably boomed especially with the rise of different forms of videos such as live videos, 360 videos, VR videos, and technology continues to surprise us each year with astonishing concepts and inventions that take videos to another level.

In 2019 video content is expected to grow even stronger, video is anticipated to dominate the online marketing arena and that is mostly true for live videos, the trend that has been taking over Facebook and Instagram in the past couple of years. The originality and the immediacy of these live videos have attracted viewers and social media users globally.

360° Videos and Live Streaming:An Immersive Video Experience for your Audience

Michael Stelzner founder of Social Media Examiner conducted a survey where more than 5000 marketers mostly in the United States answered question regrading social media marketing trends.  According to the report’s results,  social media marketing is definitely moving towards including more visuals, specifically more videos. The participants identified five different types of social media content that they use in their social media marketing activities. These are visual images, videos, blogging, live videos, and podcasting. The major percentage of 80% went to visual images, followed by videos at 63%, blogging at 60%, live videos at 35%, and lastly marketers use podcasting only 9% of the time.

Interestingly using videos for social media marketing moved from 57% in 2017 to 63% in 2018. While live videos moved from 28% in 2017 to 35% in 2018. Witnessing this rise in video content is due to the fact that when asked which content form these marketers wish to learn more about in the future, videos went to the top of the chart with 77% followed by live videos at 68% and visual images at 65%. Therefore marketers when asked whether they’ll increase, decrease, remain the same, or not use various forms of content. They indicated that they would increase videos by 77%, visual Images by 68%, live video by 63%, blogging by 57%, and finally podcasting by 25%.

Infographic including facts and figures about using videos for social media marketing, that's based on a 2018 survey by MICHAEL A. STELZNER

The rise of ‘Live’

We have witnessed the rise of live video in the past few years; to be more specific YouTube started this featured back in 2012 for selected partners and verified accounts. The popularity of this feature among many viewers and mobile users encouraged Facebook and Instagram to follow the leads of the video streaming giant. The strong continuation of live videos in 2019 has created opportunities for marketers to engage audiences and creating strong relationships with their brand followers.

Some risks accompany live streaming, just like any type of technology due to technical difficulties and random problems that arise from the nature of going live, however viewers are likely to understand these issues owing to their geniality and authenticity. In addition, issues actually might increase relevance to both sides.

Mike Allton, Brand Evangelist, Author and Content Marketing Practitioner at The Social Media Hat said that:

“As more and more devices and platforms support video – and in particular, live video – it’s becoming imperative that brands have a video strategy.”

Generation Z and millennials thrive to trustworthiness and realism in their relation with brands. Their intensive mobile usage and instant gratification needs will increase the popularity of short feature content in 2019. Hence, it is essential for social media content creators and marketers to form a strong video strategy that not only develops audience engagement with the brand but also establish FOMO (fear of missing out) effects among the follower.

Six Elements of a Successful Video Strategy

The biggest development in 2018 ongoing to 2019 regarding video is the launch of IGTV by Instagram. Many were confused by this new addition at the beginning including myself. It was not clear how can we use this new tool to market brands. IGTV is a long video feature that can last up till one hour, which makes it different than other types of videos on social media. Despite its dissimilarity in format to the other videos on social media the IGTV has encouraged many brands and dare i say “Social Media influencers” to become broadcasters, bringing variety, authenticity and relevance to video content for mobile users. Initiating IGTV as its own platform similar to conventional TV with its separate channels only for instagram users will boost the likability and growth of instagram between users in 2019, which in turn will open new paths of social media marketing  

Live videos seem to increase people’s trust and relevancy of the brand, which in turn might affect customer retention in a positive manner. Hence, live videos or video content in general is an opportunity for brand exposure and growth that you don’t want to miss out on in 2019.

If you are interested in a video strategy to market your brand online and key solution tailored for your needs to generate revenues with videos, contact Insideout 10 today to know more about our video marketing solutions and services, we would be delighted to help! 


This is why digital signage is crucial for growing your business

Out Of Home Advertising has always been one of the most effective methods to promote products, services and activities. Born in the nineteenth century in order to reach a vast and heterogeneous audience of people passing in public spaces, it is still today one of the best advertising strategies thanks to its multiform and dynamic nature and for the ability it has had over the years to evolve its communicative support by implementing new technologies able to ensure its efficiency.

From Liberty posters, which involved the most influential artists of the time to create captivating promotional images, to nowadays, where Out Of Home Advertising becomes smart and digital and creates new possibilities for an increasingly interactive proximity market personalized on the needs of the Companies.

We are talking about Digital Signage, that is the possibility of creating advertisements that can interact with the vast public of passers-by and show on their smartphones web pages, augmented reality applications, notifications with personalized messages, coupons and offers.

Endless promotional opportunities, therefore, but above all the guarantee to convey their message through a hybrid support, able to combine the immediacy and interactivity of a digital ad with the reliability and physicality of the posters. The Digital OOH, in fact, reduces the risks of an intangible (and often impersonal) web communication and ensures the presence of a product in the desired place and time through a dynamic and spectacular promotion.

Here’s why companies like Facebook and Google have chosen Digital Signage

Investing in new forms of OOH Advertising means  entrusting your message to an efficient, versatile and constantly evolving tool. Here are virtuous data and examples that demonstrate its potential.

O-O-H Advertising absorbs roughly 13% of the total budget of successful companies. And we’re not just talking about local businesses, but also about the most famous online companies such as Facebook, Netflix and Google.

The examples that we are about to show, prove how the digitization of billboards has helped to create a fertile ground where we no longer talk about offline vs. online communication, but about a space that is able to combine the advantages of both instruments, creating awareness also towards products and services perceived as immaterial.

This is the case with Google, which launched its innovative home voice assistant Google Home, transforming dozens of bus stops into small interactive homes where, by relating to a digital billboard located inside the bus stop, passers-by could ask questions, control the temperature, listen to music, turn off or turn on the light and much more.

And it’s also the case of Facebook that, to launch its live video service on its social platform, projected dozens of live streaming on the giant road signs in Los Angeles, inviting the public to immediately test the new feature.

Also Netflix is famous for using Digital OOH strategies to recruit new subscribers and promote the latest seasons of the most popular TV series.

Advertising through Digital Signage in external spaces gives consistency and shape to a digital product and allows any activity to realize effective campaigns through the possibility of interacting with the users and give them immediately a taste of the product or of the service you want to sell.

Implement Digital OOH campaigns: the four phases of the meeting between the users and the company through Digital Signage

From the posters located in the main areas of passage of the city to the Wallscapes, which cover buildings and fabrics, passing through the digital panels at the metro and bus stops or installed directly on the transports. Digital OOH Advertising is dynamic, intelligent and versatile. But what can be its actual applications? Here are described the four phases of the meeting between the public and a digital signage, from the approach with the users to the measurement of the results.


At this stage the audience is near the billboard, which can be digital or not. Approaching the billboard, the first thing that is noticed is usually the visual.
“Augmenting” a billboard means anticipating that it is a “special” billboard.

We can do this by:
– The “present” technology brand (for Nearby / Beacon)
– Special phrases for the activation of virtual assistants such as the Google Assistant
– Images and markers (for Augmented / Mixed Reality)


The public activates the digital experience using one or more of the following contact technologies and carrying out a specific action:

Proximity / Nearby (sending notifications on the phone that do not require the presence of an application)
Voice Search & Interface Voice combined with personal assistants (Google Assistant and Alexa)
GPS (geo-localized campaigns related to the territory where the billboard is located)
Videos / Images to be scanned with the device (using social apps like Snapchat)
Infrared technology and heat detection


The message displayed by users takes various forms and functions, depending on the type of technology used. The public view and interact through their device with the promotional message through a combination of:

Landing Page, a web / mobile page that can contain offers (also linked to a territory) or have the function of an online flyer
Social Login (will then allow the advertiser to have information on the profile of users who have interacted with the message)
Mixed Reality, use of technologies that reproduce 3D content and videos in urban contexts
Premium Content (exclusive content, the promoted movie trailer, the band’s audio track, etc.)


The final phase of the communication flow is related to the measurement of the engagement results obtained by the campaign. Today, substantially O-O-H is sold according to the volumes of transit. In the digital world these are called impressions. “Increasing” the OOH or using digital signage technologies for Digital OH allows us to “sell” not only impressions but also clicks by increasing the economic value of the entire circuit.

Summing up, we are faced with one of the most innovative, flexible and promising advertising methods of the moment. And we can not wait to experience it in the first person.


Why you should immediately use personal branding over Linkedin to boost your business?

Linkedin has been originally perceived as a social network for recruitment. But that has changed a while ago and now with more than 560 million users, its serves many purposes that can help you grow your business, for sure the top of them is building your own personal brand there! Whether you are a top manager, middle management, entrepreneur, investor, consultant or a freelancer, its a face today, you got to have your personal brand crystal clear and shining online.

Up for a quick self-test?!

When was the last time you “Googled your name?” Please also do that from another computer or mobile other than yours, or in an incognito browser tab, to ensure fresh eye overview. This is how people would see you! In most of the times we played this exercise in our training sessions with different customers, the results were always that their social media profiles were on the top Google SERP, most of the time facebook and linkedin. Now keeping facebook aside (for the time being), what impression or idea about you and your company would your linkedin profile give them!?

Why personal branding?

Because simply in today’s world with the overflow of information, data and content over the internet business decisions are becoming more and more difficult. For example if you want to buy/subscribe for one of the automation tools of your work (whatever it is), you would find tons in each category may be also with similar features and similar prices. BUT people would trust people they know, they trust opinions, reviews and feedback.

Thats why on the other side, if you are perceived online as the expert in your field people would trust you and buy from you. Whether you are selling a product or service, the human factor and “expert” behind that product/service plays a crucial role in the buying decision here.

Here are some cool tricks that worked for me!

Personal branding tips

Personal branding tips on

Why Linkedin’s algorithm is a goldmine for personal branding now?

Like all other social networks, linkedin engineering team have been working heavily on AI algorithms to “generate personalized news feeds for every member and ensure they are having the conversations they need to become more productive and successful, based on thousands of signals to understand a member’s preferences”.

According to their blog, these signals fall into three broad categories:

  • Identity: Who are you? Where do you work? What are your skills? Who are you connected with?
  • Content: How many times was an update viewed? How many times was it “liked”? What was it about? How old is it?
  • BehaviorWhat have you liked and shared in the past? Who do you interact with most frequently?

BUT things usual do not go easy and pinky all the way!

According to their new post this month, the main challenged the engineering team discovered this year that the algorithm heavily favored content from top creators. More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY. However, we found that these increases weren’t equally distributed. In fact, at the beginning of 2018, we were in danger of creating an economy where all the gains in viral actions accrued to the top 1% power users, while the majority of creators who don’t receive much feedback were receiving less than ever.” Which means that popular figures like Richard Branson gets orders of magnitude more feedback than the average person; he has millions of followers, so this is normal and expected. While it doesn’t work the same way for normal users.

Creator optimization – Courtesy of linkedin blog

To solve this challenge of linked team called “concentration of like” problem, they added a new algorithm element to quantify how much a user (when he posts an update) will appreciate getting feedback from a given viewer on his update. This means how much difference will it affect Bill Gates if I liked his linkedin update, versus how much would that affect a colleague or friend of mine? Apparently makes lots of difference to the later. Two interesting metrics used here are “total feedback received” per user to calculate the number of likes and comments he/she receive on the all posts.

Another interesting metric is “first likes given” which qualities how many times a user (feed viewer) likes a post that has no any likes yet. Based on this new suite of metrics linkedin confirms that the engagement around content is starting to be fairly distributed now. By numbers what happen so far is that 8% of all feedback was taken from the top 0.1% creators (Richard Branson, Bill Gates, etc) and redistributed to the bottom 98% and this lead to 5% increase in creators returning to post again interestingly.

“Creator love” metrics describe how the creator feels about the viewer’s actions. Courtesy of linkedin blog



This means that linkedin algorithm now wants to generate more engagement over your posts, which means that your personal brand would get much more exposure than before! With a well defined strategy and consistent presence with high quality content over linkedin, you got now more chances of new business potential.


Contact us today if you need any help with online marketing strategies


Opportunities & challenges for the Arab media industry, insights from Alexandria Media Forum 2018!

“Technology, media and fake news in the post-truth era” was the title of the sixth edition of the annual Alexandria Media Forum, where we, as Insideout and Wordlift, were proud to be the community supporters of this edition. As a key player in the digital media business in the Arab region & Middle East we supported the forum where Fady Ramzy was a keynote speaker at the opening panel and also Andrea Volpini provided a session about the power of Artificial Intelligence powered SEO in building a rock solid content strategy for the news & media industry.


The opening panel: online media opportunities and challenges

The opening panel, which included Fady Ramzy Insideout CEO and Ehab el Zellaky chief editor of Al-Masry el youm, discussed the opportunities and challenges in the online news & media industry in Egypt.

“Mobile internet speeds, widespread social media usage and high video consumptions are the three pillars of the opportunity in Egypt”, highlighted Fady

In a country with population over 100 million, where half this number are connected users with annual growth of 41%, the opportunities for media industry, especially online, are massive. Also the enormous usage of social media plays a crucial role in news and media distribution with Facebook and Youtube are at the top successively. Another big opportunity for online media is the widespread of 4G networks and wide adoption of mobile internet. Last but not least, as a result of all these, is the steady  rise consumption of video content.

Challenges are mostly around the proper business model, which is still a mystery for most online news & media hubs. Despite some positive vibes in the past few years here where this industry witnessed the birth of few digital pure players (like Egyptian streets), still mostly the basic advertising model is dominant. Moreover in the TV & print  media still most of the focus and investments are around traditional media although they are online (through websites, social media, mobile apps) but still in a primitive shape that doesn’t drive solid revenues.


AI-powered SEO for boosting content distribution & findability

Andrea joined the forum remotely through skype providing a super interesting session about how can Artificial intelligence help publishers expand traffic using semantic technologies and keeping readers engaged by helping machines understand what the content is about.

Andrea started his session with quick but solid advises for online publishers, as follows

  1. Optimize your content for featured snippets by focusing on conversational long-tail keywords (yes, look for questions in your search logs or support transcripts)
  2. Add structured data, extract entities and publish metadata using linked data (it’s good for chatbot and it’s good for SEO)
  3. Write articles and not just answers. Voice search and chatbots typically are at the top of your funnel. You still need to guide the user to the next steps with great content
  4. Make sure your content can be read out aloud quicklyelocution matters!
  5. The Web is getting AMPed and you should embrace it too.

Moreover its crucial now for online publishers to understand that structured data is the foundation of the new web, specially chatbots and voice search. More details about this interesting topic are here in the slide deck below

Making Websites Talk: the rise of Voice Search and Conversational Interfaces from Andrea Volpini

Platforms and experiments for fighting fake news

Since the main topic was about fake news, the forum also presented interesting experiments for news verification & fact checking across the Arab world and Europe like

  • Da Begad in Egypt In Arabic Da Begad means “is it true?” and it has been a trustworthy hub for news verification and fact-checking. Moreover it won the forum’s award this year.
  • in Jordan Launched by the Jordan Media Institute (JMI) and the King Abdullah II Fund for Development’s (KAFD) Democratic Empowerment Programme (Demoqrati) , this website acts as the Jordanian Media Credibility Monitor to track the credibility of news material that is published and broadcast by Jordanian media outlets.
  • Annahar in Lebanon Lebanon’s leading Arabic-language daily newspaper did an experiment where they launched a news portal called along with a facebook page and they published 3 articles of fake news to  monitor the user interaction with those news without checking them, and highlighted that these were fake news!
  • The Observers by France24 Is a collaborative site in French, English, Arabic and Persian and also a TV show on France 24  covering international current affairs by using eyewitness accounts from “Observers” – that’s to say people who are at the heart of an event by sending photos and videos to the observers’ team of professional journalists in Paris.


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What is Meta description and why it’s important for SEO?

What is Meta Description?

Meta Description is the summary of web page content. The Meta description appears under your page’s URL in the search results. This is also known as a snippet, search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
The Meta description will also often appear when people share your articles across other websites and social channels.

Why is the Meta description important for SEO?

Meta description is an important element of your website’s content. The meta description tags should include keywords relevant to the content of the web page they describe, this helps search engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.

A Meta description can influence the decision of the searcher whether they want to click on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.

How to write SEO optimized Meta Descriptions:

Here is a quick guide how to optimize meta descriptions:

How To Get Your Featured Snippet:

Identify a common, simple question related to your market area. Provide a clear and direct answer to the question. Offer value added info beyond the direct answer. Make it easy for users (and Google) to find on your page.

Read here the The Science Behind The Snippet and The Three Strategies To Become A Featured Snippet


Your meta description acts as “organic ad text.”

The search world is constantly changing but one thing is constant: Websites with quality content that and that provide a user-friendly experience, will win in the search engine results pages “SERPs”. This all starts with your meta descriptions which is essentially the welcome door to your site’s.

Have any questions or comments about Meta Description?

Please Share it with us below! 


How to Become an Architect and Win in the RankBrain Era?

Google announced in 2015 its latest algorithm named RankBrain


RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.

RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.

How to master SEO in the age of machine learning


As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.

Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.

RankBrain Changed It All

When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.

In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.

The Intent with machine learning is to serve better content to users

Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.

Content is the fuel for effective search marketing

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

What’s next?

In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

So Are you ready to become an SEO Architect?

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Top Digital Marketing trends in 2018!

What 2018 is holding for digital marketers?

This is a very brief guide for the biggest marketing trends we expect to see in 2018.

We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, huffingtonpost , forbes, and marketing land

Top Digital Marketing Trends in 2018


Based on current trends here is the conclusion:

  1. Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
  2. Data is the new oil in SEOAs machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
  3. The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
  4. Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial.Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
  5. Video dominates: Leading brands invest in live events.Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
  6. Artificial Intelligence is changing the face of Seo 

    ? What happens when Artificial Intelligence meets SEO

Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

Make the best out of your content with WordLift 3.15

Look at your content and let WordLift do the rest

Wordlift is Paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it

Take WordLift 3.15 for a test drive ?  TRY IT FOR FREE ?  or

Book a Skype demo with Gennaro ??


SEO Top Trends in 2018!

What is out there in SEO that YOU are missing?

Google Uses Context, and So Should You!

Google uses structured data that it finds on the web to understand the content of the page, as well a they want to understand the user’s intent when searching in order to populate the best possible answer to their query. By understanding not just the content of the search query but also the context, it becomes much easier to understand exactly what information the user is looking for and what search results would answer their query.s to gather information about the web and the world in general

Google is now producing results based on the “user intent.” User intent is the context of the search

When developing an SEO strategy there is much more to consider now than just the content of your site and the keywords within that content. You need to map out the user intent. What does your target audience want from you?

When developing your website and content strategy, go beyond just keywords. Keyword lists are still useful, but, consider the context of the search along with the words used in that search.

What are the top trends for SEO in 2018?

As we approach the end of 2017, it’s time to prepare your digital marketing team for the year ahead and look at the emerging trends that will rule the search world in 2018.

There are a number of aspects in the world of content findability that we have successfully tested in 2017 and that will become even more prominent in 2018. Let’s have a close look at  the top 5:

SEO Trends in 2018

  1. Structured Data and Semantics
  2. Artificial Intelligence and Machine Learning
  3. Mobile-first index, Accelerated Mobile Pages and Progressive Web Apps
  4. Search is Everywhere
  5. Voice search, chatbots and personal assistant search optimization

Read all about it  here thanks to wordlift for the very useful article

AI is changing the face of SEO

Search engines are becoming smarter and more human-friendly the semantic web is feeding search engines with meanings and data

In the context of Semantic Web, a knowledge graph is a way of representing knowledge. In short, you start from a few triples and those triples are put in relationship to build a graph.

A knowledge graph doesn’t speak any particular language. Language is human; a knowledge graph gets expressed in open linked data, which is the language of machines.

Imagine your entire website built upon a large knowledge graph made of all the metadata that describes the thing that you write about. That knowledge graph becomes part of a larger graph that comprises the new web. That is the power of Semantic Web.

6 Old-School SEO Tactics You Should Stop Wasting Time on

  1. Keyword stuffing
  2. Including all possible versions of the keyword in the title
  3. Heavily using anchor text on internal links
  4. Creating pages for each keyword variation
  5. Using outdated link building tactics
  6. Creating thin content

Read all about it here thanks to SEO Power Suite for that useful article

Before you start your SEO strategy for 2018 follow Wordlift blog for all the latest releases about SEO, content marketing and semantic web


How To Grow Your Travel Business With The Help Of Open Data

In this blogpost we will show that open data can effectively shape your customer decisions and give energy to your business, once translated and put into insights; especially in the travel industry, that is ever-changing and deeply related to customer’s commitment.

“There’s no substitute for just going there” wrote Yvon Chouinard, an American climber, environmentalist and businessman who dedicated his life to nature and traveling. A lot has changed since when Yvon traveled around the U.S.A. to climb the Yosemite; technology and internet have radically transformed the travel industry to the point that now holidays find people, not the other way round.  

In fact, with the advent of internet and smartphones travelers have been changing their habits and needs, they find all the information they need before, while and after the trip they have been thinking about; this is called Travel 2.0 a travel based extension of the Web 2.0 and refers to the growing presence and influence of the user in the traveling process. Along with the changing of the industry, marketing in the tourism sector is changing just as well and must be revolved around customers, so companies and consultants need to know perfectly their target and who they are talking to.

The core characteristics of tourism activity still remain the same, though:

  • tourism is perishable, which is typical of services, as they are consumed while produced so, for example, you won’t be able to sell a room that is vacant today, tomorrow and this is where overbooking comes from;
  • tourism is also inconsistent, as the conditions that apply today may not apply tomorrow, if it rains the facility may be perceived by customers differently than if it had been sunny and this type of offer can’t be standardized;
  • intangibility: how many times have you showed pictures of an hotel room to your friends saying “well, I guess it looked better when I was there” this is because you can’t take home the hotel room in Paris or the view from a chalet in the Alps; tourism is just memories and images depicted in the customer’s mind.

The travel industry is mainly people-oriented, so what better way to develop, for example, an effective campaign than extracting it directly from your customers?

Travelers carry and leave behind a big amount of data: enquiries, questions on forums, bookings, researches about accommodation, transport, itineraries, feedbacks and so on in different stages that go from the idea of getting away to the feedback to airline company, hospitality structure etc. As a matter of fact, the process that customers face when planning a trip is made of a dizzying number of moments which are rich in intent, even after having booked the trip.

This kind of data is mostly raw and unstructured and comes from different sources but when brought together and analyzed these information will portrait traveler’s behaviours and shape personas from which you can start building a marketing campaign and focus on your target and its needs. Open data have become a tool that can help businesses growing and acquiring new customers, when extracted and processed,they can also help predicting the future, giving the hint of a future trend of the business.

In the past few years open data have become a major tool for businesses, they can be leveraged and shaped into solutions deliverable to the final user; along with the growing importance given to open data there has also been a development of free tools, open source softwares and case studies that made having to deal with data easier.

SalzburgerLand, the Salzburg State Board of Tourism, provided us with open data coming from one of their booking channels, it contained information about the flow of visitors in the Salzburg State, for each Nation the table contained the daily amount of Inquiries, Bookings, Arrivals and Nights divided by Country of origin.  

We analyzed the data and selected the Nations with the largest amounts of entries which presumably were the ones with the largest tourist flow towards Austria, in this case Germany, Austria and Holland.


We were also able to report in which month each of these countries visited Austria, as expected the peak of the tourist flow is reached in the months of February, March and in the Summer (June, July and August).


Once we came up with these macro-groups we examined their correlations with a pattern of researches on Google and noticed that people looked for Salzburg themed queries in all the moments the table was divided in, moreover analyzing the queries we found out that, for example, German people at the time of booking looked for hotels in specific small towns in the Salzburg area or that Dutch people while they were staying in Salzburg region looked for information about Dolomites, we assumed they were on a trip with a camper van and a research backed our assumption along with related queries (Camping Italy) that confirmed the intent of continuing the trip driving around Europe. At this point we had enough information to define the various targets and identify their needs. We created six personas that resembled real people with real needs around which we built the set of queries extracted from the data.

Google published a research on Travel and Hospitality which divided the customer journey in four micro moments: I-want-to-get-away moments, time-to-make-a-plan moments, let’s-book-it moments, and can’t-wait-to-explore moments. In each one of these moments customers or potential customers can be taken by the hand and influenced by effective content and campaigns.

Those moments start when people dream of a getaway and go on until they are on holiday, enjoying their fully thought vacation.

We found out that the data we had extracted for our client were highly correlated with relevant patterns of researches on Google, for example a general query like “ski holiday deals” is more likely searched for during the I-want-to-get-away moment, in which people are browsing and dreaming of their future holiday. The correlation between a query and the researches on Google in a certain Nation can be an opportunity to influence people’s preferences and purchases and to reach customers in all the micro-moments that the trip is made of.


This is Stefan, he is from Germany and he has already been in the Salzburg region so he’s looking for hotels in a specific town and he also wants to know where he can go skiing in Flachau (skigebiet meaning ski area). We also elaborated a graphic of each query’s trend.

This way we can build a content campaign centered on the client’s customers and aimed at conquering and engaging users. We determined what travelers want and when, in order to just be there with the right offer.

The creation of the personas worked also as a segmentation based on nationality, travel reason and loyalty so it would be easy to understand the customer’s values and what to create. The aim of marketing and content marketing, in the age of smartphones is to connect to the person you want to reach out and deliver the answers they are looking for, be relevant to the user when in need and be on time.
When examining the data we discovered that Inquiries drive Bookings because the two are strongly correlated (Pearson Correlation=0.70) as we expected, so we could predict the trend of the bookings in the future, as the graphic below shows and this data can be useful to programme and deliver campaigns on time to users.


A data-backed marketing campaign can fuel your business growth centering it around your customers and adapting it to the modern standards of connectivity and sharing; we can transform plain data and grey spreadsheets into beautiful, compelling stories that will draw your target’s attention.

In the end, all will be at hand, even the Yosemite, at least online!

Find out more on how this analysis has helped SLT, after the first 6 months, outperforming the competition by bringing 92.65% more users via organic search than all other travel websites in Austria (from the WordLift website)! 




360° Videos and Live Streaming…an Immersive Video Experience for your Audience

Why 360° Video is the next big thing In Video Marketing?

The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.

360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.

The only way to attract customers and get them to understand the benefits of any service or product is to explain, and to show what they can expect for their money.

360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angel, the viewer has control of the viewing direction like a panorma and the good news is that No Fancy headsets is needed for 360° video.

Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here 

360° Showcases in Media and Journalism

A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times for example publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.

The daily 360 by Newyork times, Times journalists around the world are bringing one new 360 video every day.

On a side note one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success

here are some examples of brands using 360° videos

Virtual Reality and 360 Live Streaming

Combining the immersive aspect of 360° technology with the instant and engaging features of live

The 360° video gives power to the viewer. It makes them a part of the story.

360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza

360° Videos for Social Media

Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.

Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive

If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.

360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective

Facebook is Continually making Its Platform a more Viable Video Competitor:

The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality

Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for it’s users. It reports that millions of people are now watching 360 videos on Facebook every single day

User experience and additional value

  • 360° videos not only focus on the content but on the User experience itself.
  • More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
  • 360 videos on your pages can help increase user spent time on your page which of course will send  signals to search engines, which could improve brands’ SEO
  • Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
  • Longer Engagement = More Brand Affinity
  • 360° video also gets shares and subscribers more than standard video
  • By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.

Delivering immersive experience for customers

Video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too

more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019

Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.

At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.

Moreover, as an Authorized Consultant and an international preferred reseller for Wowza streaming technologies, we are proud to support the distribution, technical support and consultancy for Wowza products in the Middle East & Africa

The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.

You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming

If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.



Why blogging is now crucial for your SEO efforts

Looking ahead at the future of content:

Semantic web is inherently open and democratic. Anyone can contribute by linking his/her data with others’ data. Everyone, just like in the web of pages, can help building super-human knowledge graphs.

This revolution is starting from a single blog post

read here the full article How the semantic web revolution is starting from a blog post

Why Blogging is important for your business:

1. Blogging Boosts Search engine optimization

Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic

Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index

2. Blogging Drives Traffic

Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.

3. Blogging Adds Value

Blogs enables you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.

4. Blogging builds networks and trust

Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging  will expand your network of friends, business associates and clients

5. Connect people to your brand

Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.

It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly

6. Strengthen your social media presence

by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.

Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better targeted dialogue with visitors.

How is Business Blogging different from Regular Blogging?

A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of story telling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth

here are the Basic Steps for starting a blog

The Effective Strategy for Blogging:

Read here all about the effective strategy for blogging  


Now that you understand the importance of blogging and what makes up a successful blog and how to set your blogging marketing strategy, it’s time to take this knowledge and start blogging with a purpose in mind using the right tools that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!

Try Wordlift now A WordPress Plugin that does what an SEO expert would do