5G Networks: Unlimited Potential for Mobile Marketing in the Near Future

Expected to hit the market by 2020, 5G or fifth generation wireless is the upcoming and much anticipated mobile technology replacing the present 4G/LTE wireless networking. Experts anticipate the number of 5G connections to reach 20 to 100 million connections by 2021. The expenditure on 5G infrastructure is forecasted to reach around 2.3 billion dollars for 2021. One justification for the large amount of money is that 5G infrastructure actually differs than usual 4G/LTE networks. 5G networks needs a far bigger number of access points, since it depends on millimeter-wave signals that can’t travel far distances like what we utilize for 4G networks.

What is 5G and how does it work?

5G is definitely more than just faster downloading speed. With this technology high definition media streaming will become more attainable in highly populated areas and places where people cannot reach WiFi hotspots. 5G is expected to be a main contributor in many industries, for instance, in environmental industries, 5G makes remote monitoring possible, which in turn supports environmental integrity, food scarcity, and ensures clean water.”

The reason why many industries are willing to spend vast amounts of money on this new technology is that it can get your internet speed up to 10 GB per second, that is “600 times faster than the traditional 4G speed.” to give you more perspective, 5G speed allows you to download a 4k movie in only a few seconds.

How Can 5G Change Online & Mobile Marketing?

For business and beyond faster mobile phones, specifically when complemented with artificial intelligence (AI), and cloud computing technologies, 5G will stimulate business and transformations in smart societies with the help of large number of connected devices.

Five Reasons Why You Should Use Artificial Intelligence Powered Marketing

For marketers and online business the benefits could be unlimited. Using 5G, different forms of content will travel from screen to screen between customers and brands and uninterruptedly amongst customers themselves at unprecedented fast speed. Marketers will be more able to implement many strategies like using AR and VR technologies, more interactive gaming experiences plus a new level of customization and personalization for their customers.

5G will increase accuracy in technologies such as GPS and context driving data. Connected to loT devices that will appear in the global market in a few years, 5G will pave the way for innovations in products and services, equivalent to how 4G brought about Google Maps, and Uber. Also on the customer’s side, data should get cheaper, and accordingly some expect the business models of payments and data costs to change.

How Can VR/AR Successfully Change Online Marketing

5G supported phones are expected to be released early this year, as smartphone models from brands like Samsung and Huawei are set the hit the market soon for all the early adopters interested in this technology. Apple, alternatively is not going to offer 5G backed iPhones before 2020 or 2021.

Samsung Galaxy 10, 5G smartphone (expected model) — cnet.com

With these new capabilities it is time for marketers to roll up their sleeves and think of ways to integrate 5G technologies into their work. Many of the traditional marketing constraints and troubleshoots can now be solved using the new competencies offered by this new addition. From integrating AI in marketing activities to AR/VR advertising and accurate testing results, with fifth generation wireless networking the sky’s the limit.

If you are looking to advance your online & mobile marketing techniques using Artificial Intelligence and the latest media streaming technologies, contact Insideout 10 today to learn more about our offers for digital branding and media delivery. 

 

 

 

This is how AI is Changing the Face of Journalism in 2019

Courtesy of scmp.com

In its January 2019 report, Reuters Institute Digital Media Survey revealed that media publishers are planning to invest more in AI in the next year. This is in an effort to exploit the potential of AI and machine learning to create better news results, but not on the expenses of editors and journalists, said Nic Newman, Senior research Associate. In this article, we’ll present you three ways in which publishers will integrate AI in 2019.

Big Data Analyzer

The huge amount of daily data entry for journalists to analyze and verify has become more and more beyond their daily capabilities. Therefore, it is now a necessity for journalists to use algorithms. DataMinr for example, used algorithms to check hundreds of tweets that helped them to keep track of important breaking news items. AP has used AI to come up with an internal verification tool that assists journalist in verifying news in real time. Reuters on the other hand, is using AI to help journalists analyze big data and recommend ideas for news stories, or even help journalists write part of the stories, but not to replace reports.

Reuters News Tracer demo — Thomson Reuters

Search Engine Optimizer

AI can help media publishers and websites by sorting analytics to detect content, which is producing the top on page results. AI can also categorize themes and subject that encourage website visitors to keep returning to the website. For example Wordlift uses machine learning for SEO and has helped many businesses grow their website visitors using AI technologies. With the help of AI they were able to re- designed how content is organized by using the entity-based content models for Windowsreport, and improve content organization and SEO for Freeyork magazine.

Robotic News Anchors

News agencies have been using automated news stories in different capacities for years now, but what the next step might be, is virtual news anchors. Xinhua, the Chinese state news agency has revealed their first robotic news anchor last year. The robotic anchor movements, voice and appearance is based on a real presenter who works at Xinhua. The virtual anchor can speak English and Mandarin, but lacks warmth and sense of humor, which Xinhua claims that they can eventually programme these specification in it. Experts in the field have shared their ethical concerns in regard to the integration of AI anchors into newsrooms in the future. With the technological advancements of AI, we might witness a solution to all public concerns and a real application of AI anchors in news presenting, if not in 2019 may be in just a few years.

Machine Learning News

One impressive application of machine learning technologies in news is the Chinese app Jinri Toutiao or (Today’s Headlines). Toutiao and Kuaibao are the current global leaders of AI news, mainly using Machine Learning to send personalized news stories to users. Touitou’s has around 120 million users, with an average engagement time of an hour daily. Although AI apps are spreading fast across Asia with Newsdog in India and similar apps in Indonesia, it is important to be aware of the dangers of “popularity based algorithms.”

Toutiao App — Photo by Mike Sullivan

BBC is also building Machine Learning applications for public service in 2019. BBC believe these applications are “Responsible Machine Learning in the Public Interest,” but this means first and foremost educating people about how to use algorithms and AI for their benefits to avoid undesirable consequences.

Top Four Digital News Predictions of 2019 

Despite promising potentials, experts are still skeptical about AI and continue to share their concerns regarding what is considered AI, how can it be regulated, when to be used and incorporated into the society.  Theses doubts might be formed by the media coverage of the AI topic. Based on a recent study by RISJ (Reuters Institute) which analyzed 760 articles that referenced AI in UK media, 33% of the articles based their information on industry sources (CEOs and Executives), that is six times more than articles which actually referenced academia or the government.The report also declared that news outlets “politicize” opinions about AI. Right-wing outlets focus on geopolitics and economics, while Left-wing outlets focus on the ethical side of AI like algorithm bias and discrimination.

Perhaps in 2019, alternative opinions of scientists and activists can provide more insight about the advantages and smart capabilities of AI in an attempt that might change the view of AI/ML as disruptive technologies.

Would you like to write smarter stories using AI-powered SEO? Contact us at Insideout10 to know more about our latest tools to grow your business. 

 

 

Top Four Digital News Predictions of 2019

According to Reuters Institute Digital News Report of January 2019, the journalism field has faced many challenges in the past year; from the change of Facebook algorithm to the worst social media and digital technology privacy leaks. This, however, does not negate the fact that they can still be used to deliver better high-quality journalism. In 2019, we expect better outcomes, with more technology integration such as Artificial Intelligence and Virtual/Augmented Reality. In this article, we will share with you our top four digital journalism and media predictions of 2019 based on Journalism, Media, and Technology Trends Predictions report by Nic Newman.

1-A Test for Media Platforms  

Elections Igniters 

The elections poll this year in India and Indonesia will be a big defense test for social media platforms. The rise of religious hatred and intolerance in India has corresponded with the rise of social media, specifically political WhatsApp groups. Political activists and parties have established thousands of Whatsapp groups to spread their messages, which will be a hard task to audit. A new BBC study indicated that Indians feel that forwarding some of these political messages is their patriotic duty. Furthermore, In Indonesia, the government has reportedly set up a defense team of 70 engineers to fully block Facebook, if needed.

Fact Checking Indicators

Making a decision on what and what not to show as a publisher will be harder than it has already been. The different social search platforms along with aggregators will increase their focus on the credibility and the track record of publishers in 2019. This had proven effective in downranking false news. However, this year, more systematic approaches will be put into action. About 120 news websites have included indicators to gain people’s trust on their pages. The indicators link to details about online journalism ethics, fact-checking and editor’s corrections. Accordingly, established news websites hope that these indicators will differentiate them from unreliable ones.

BBC Trust Indicators

Stories vs. Feeds

The trends report also showed that publishers are thinking of moving away from Facebook to try the diversity of other social media platforms this year. Media publishers along with many others have moved from feeds to stories last year, due to the huge traction that these stories have received.  According to Facebook, people will use stories more than feeds to share with their friends in 2019. On a daily bases, about 150 million people use stories on Facebook, 300 million people on Instagram, and 190 million on Snapchat. A notable mention here is the AMP stories, which firstly appeared in 2018 at the top of some Google searches. These AMP stories will become more important for Google news distribution this year, operating on Android devices.

2-The Business of Journalism

The Game of subscriptions 

Regarding changes in the journalistic field this year, news websites will place further subscription limitations on their online content. The limitations will range from putting entire website behind paywalls to introducing new membership models for loyal readers only like what is used by HuffPost and the Independent. However, these limitations might not be the ultimate solution in 2019, as we might witness the rise of ‘subscription blockers’ downloadable software or maybe browsing extensions that will give people a way around paywalls. One solution for news websites is to force users to login with their information, but that will result in a decrease in occasional readers and advertising revenues as well.

Organizational Changes

Another change in the journalism field is equal opportunities for different genders. More organizations will try to follow the example of Ben Bartenstein, a business reporter at Bloomberg, who made sure that he is giving enough opportunities by approaching more diverse sources. Ben’s colleague helped him to build lists of people, and he went further to start the “New Voices” initiative, where they give media training to executive women.  As a result of his imitative efforts, Ben argues that including more women has given him a competitive advantage of coming up with intriguing higher impact stories.

3-AI in the Newsroom

Publishers and newsrooms are planning to invest more in the potentials of Artificial Intelligence (AI) and Machine Learning technologies (ML).This investment, however, will not be at the expense of journalists and editors. Editors will still be valued more than machines; the integration of both humans and AI technologies are also needed to assist journalists and editors in their jobs to hopefully reach a high level of accuracy and efficiency.

At AP 72% of publishers denoted that they were experimenting with the different tools of AI, however, in 2019, there will be real life application of AI, said Lisa Gibbs, Director of News Partnerships.

The application of AI will mainly fall into three main categories

1- Using Machine Learning to individualize content and generate customers’ recommendations more efficiently.

2- Making more automated videos and stories (Robo-Journalism).  

3- Presenting tools that help journalists dealing with the overloading of information and enhancing their work, like Wordlift for example.

Robo-Journalism Expected to Expand Despite Limitations — Financial Tribune

4-Audio and Voice in 2019

The huge sales of millions of new smart devices, spreading globally, and the rapidly growing popularity of podcasts, have set audio to be one of the biggest media topics of 2019. In the United States, it is estimated that up to 40 million individuals own a smart speaker, while in the UK it is about 7 million people. The digital Survey of Reuters News disclosed that (75%) of the respondents believe that audio is becoming an essential part of content creation and the different marketing strategies of publishers that they are building audio production units. Moreover, the majority of respondents (78%) believe that, during the next few years, voice-controlled technologies like (Google, Assistant and Amazon Alexa) will change the ways people discover media.

READ MORE: 

SOCIAL MEDIA MARKETING TRENDS IN 2019: THE FUTURE IS VIDEO

 

How Can AR/VR Successfully Change Business Marketing

What is VR/AR?

Virtual Reality is a computer aided stimuli that places the user into another dimension. Alternatively, Augmented Reality (sometimes called mixed reality) is placing digital content in the real world using smartphone cameras. The most common application of AR is Pokémon Go game. AR/ VR and MR all fall under the term extended reality. VR/AR was mostly well received in the virtual gaming industry, however, the promising potentials of this technology encouraged experts in many fields, including marketing to experiment with it. Here are some of the ways where VR/AR can be used in business marketing.

A New Way to Attract Customers

Recently experiential marketing has become widely used by many entities, especially when attracting new customers and sustaining existing ones. Merged with experimental marketing, using AR/VR technologies, marketers can visually display what customers request…From kitchen counter-tops to medical surgeries, VR will add value to customer experiences and accordingly enhance the marketing and sales processes.

With the support of VR, customized advertising will be part of our lives. Marketers and advertisers will make use of user preference data and turn it to real time, in an effort to enhance messages, colors, timing and placement of ads.

Surgeons can now use VR headsets to virtually check their patient’s brain or body — Surgical Theater

User- Brand Interactivity

One of the most important things for marketers in customer engagement, and VR/AR has allowed marketers and advertisers to achieve their user interaction goals using short features on brands and companies. Traditional marketing is limited when it comes to customer interaction restraining the benefits that could arise from a favorable user interaction. Alternatively, using AR/VR, marketers can now display immersive interactive experiences built around brand content.

Topshop, the clothing brand, with the help of an emerging tech agency “INITION,” gave their customers the experience of a fashion show front seat. Customers used VR glasses to watch Topshop’s catwalk as if they were attending the show during The London Fashion Week.

Customers at Topshop were able to virtually attend the fashion show — Wired UK

Closing the Digital-Print Marketing Circle

Closing the circle between digital and print marketing, AR has already become an integral element of experiential marketing. Marketers now have the ability to boost their real world message with the support of digital interactions, which in term increase the resonance of the message and elongate the user engagement time, bringing the digital reality to the real world. On the other hand, VR allows marketers to bring the real world into digital reality when they use it to bring customers to a controlled environment like for example a virtual store.

 

“The traditional model of advertising and marketing is based on the marketer speaking to the marketed through a commercial, social post or digital skyscraper ad. With AR and VR, customers have a new opportunity to become part of the experience, to interact with a brand in ways they haven’t before.” – Kathleen Lucente, Red Fan Communications

 

E-Commerce Integration with AR

In a new way that was not possible a few years back, AR can be integrated into E-commerce using smartphones operating system. Brands can now engage their customers with their products, a process which was not possible a few years back. For example Ray-Ban used AR in an Instagram sponsored post to allow customers to tryout the different glasses, and see how they look on their faces before making a purchase.

Rayban VR Demo from Teads on Vimeo

Exploring Products Became an Experience

In a digital world where customers read reviews, look at photos, and check rating before purchasing any product, AR/VR technologies allows customers a 360 degree view of any item before actually making a purchasing decision. IKEA for example used VR in their app to allow people to decide on how the furniture will look and fit into their place. While Lowe’s home improvement store worked with Microsoft to design an experience where people can see how they would look like at their future homes. The Importance of these VR activities lies in the valuable customer data collected by VR systems which later help marketers in their marketing strategy and market research.

A View of Ikea Kitchen Using VR app for HTC Vive

Ikea VR app for HTC Vive

VR for Fundraisers and philanthropy

Many sectors can benefit from VR/AR technologies including non-profits. Fundraisers could use AR to demonstrate the causes they support like for example recreating a poor village in need of food supplies. Toms shoes, known for their philanthropy initiative: Giving away a pair for every pair purchased “one for one,” used VR in one of their marketing campaigns. Toms created virtual reality experience, where customers can feel what it is like to travel on a trip to give someone shoes.

Contact us at Insideout 10 to know more about our services for integrating VR/AR technologies in your business marketing activities.

Read More:

Five Reasons Why You Should Use Artificial Intelligence powered Marketing

 

 

 

Five Reasons Why You Should Use Artificial Intelligence powered Marketing

The term Artificial Intelligence has been a buzzword in the marketing industry in recent years due to the many benefits that this type of technology can add to marketers and the quality of their work. Nevertheless, recent studies show that only 18% of companies have figured out how to use AI to the point that they’re scaling it in their operations, that is due to the fact that marketers still do not know how to use this technology and feel threatened by it that they just want to experiment with it, but not actually use it.  

To put things into perspective, Artificial Intelligence powered marketing (AI marketing) is today’s new wave of data-driven marketing strategy, that allows marketers to construct customized and remarkably personalized customer experiences. These AI fueled experiences are much cheaper and more efficient than traditional marketing in that it truly fulfills one to one marketing by filling the gap between data, analytics and customer experiences. Here are five reasons why you should use Artificial Intelligence in your marketing activities. 

1.Customized Content For Your Customers 

Marketing platforms that support AI are able to come up with purposeful information and findings that enhance and boost personalized marketing activities. Additionally AI integrated marketing create customized content and fulfill a measurable one to one individually tailored communication with customers.

Wanna learn how Artificial Intelligence can help grow your business? We’ve tried and reviwed for you some of the best Artificial Intelligence SEO tools to improve your website performance. Check our top 10 AI SEO tools!

2.A Possibility to Win Every Sale 

Marketers who use AI technologies can clearly understand motivators, improve user experience, and predict actions and behaviors to engage customers. The AI driven marketing ultimately amplify the possibility for marketers to win a sale. For example, Sigma Beauty ( the makeup brushes brand) sends its customers personalized codes in order to incite them to make a purchase.

3.Big Names Are Already Witnessing AI Benefits

Whilst some still look at it as science fiction, AI is already integrated into people’s lives without their realization since long ago! Google , for example, uses it in their Google Search optimization to discover trends. Facebook uses AI in their ads to predict future occurrences and to enhance their marketplace. For their buyers, Facebook uses AI to suggest items that look similar to the one the buyer is looking for, and for their sellers, they have a tool that automatically enriches the lighting in product images while being uploaded. Also, social networks use AI, somehow. For example, Pinterest uses AI to foresee users behavior in order to come up with search recommendations.

How to Become an Architect and Win in the RankBrain Era?

 

4. Say Goodbye To Tedious Daily Tasks

AI uses machine learning algorithms to step in and take over the time consuming and boring tasks that marketers have to deal with daily. A good example of this would be product recommendations. With zero human interaction, AI can consistently decide which product to offer to which customer. Optimizing ads for instance used to be a heavy task on marketers, especially when trying to reach a certain level of customization dealing with thousands of customers. Now, with the help of AI and based on precise customer data, ads are easily targeted to serve each user .

AI-powered SEO is the future of content marketing! Wordlift is Paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it. Learn how our AI-powered software can improve your organic traffic, while you focus on your content.

5.Machine Learning Objectivity and Accuracy 

There aren’t enough data for marketers to identify and optimize incentives on an individual level. Artificial intelligence , on the other hand, collects and analyze data regarding customer responsiveness to incentives, and how that affects buying behaviors. Machine learning then excludes any objectivity or speculations by distinguishing the exact incentives for individuals to buy products. 

If you want to advance marketing ROI and boost your business way beyond traditional marketing, drop us a note on our contact form and get to know more about how you can use AI driven marketing solutions tailored for your brand.

Infographic about the problems faced while using traditional marketing and how AI can solve them

 

 

 

 

SOCIAL MEDIA MARKETING TRENDS IN 2019: THE FUTURE IS VIDEO

A person holding his phone up horizontally and take a videoIn the past couple of years, video content has notably boomed especially with the rise of different forms of videos such as live videos, 360 videos, VR videos, and technology continues to surprise us each year with astonishing concepts and inventions that take videos to another level.

In 2019 video content is expected to grow even stronger, video is anticipated to dominate the online marketing arena and that is mostly true for live videos, the trend that has been taking over Facebook and Instagram in the past couple of years. The originality and the immediacy of these live videos have attracted viewers and social media users globally.

360° Videos and Live Streaming: An Immersive Video Experience for your Audience

Michael Stelzner founder of Social Media Examiner conducted a survey where more than 5000 marketers mostly in the United States answered question regrading social media marketing trends.  According to the report’s results,  social media marketing is definitely moving towards including more visuals, specifically more videos. The participants identified five different types of social media content that they use in their social media marketing activities. These are visual images, videos, blogging, live videos, and podcasting. The major percentage of 80% went to visual images, followed by videos at 63%, blogging at 60%, live videos at 35%, and lastly, marketers use podcasting only 9% of the time.

Interestingly using videos for social media marketing moved from 57% in 2017 to 63% in 2018. While live videos moved from 28% in 2017 to 35% in 2018. Witnessing this rise in video content is due to the fact that when asked which content form these marketers wish to learn more about in the future, videos went to the top of the chart with 77% followed by live videos at 68% and visual images at 65%. Therefore marketers when asked whether they’ll increase, decrease, remain the same, or not use various forms of content. They indicated that they would increase videos by 77%, visual Images by 68%, live video by 63%, blogging by 57%, and finally podcasting by 25%.

Infographic including facts and figures about using videos for social media marketing, that's based on a 2018 survey by MICHAEL A. STELZNER

 

The rise of ‘Live’

We have witnessed the rise of live video in the past few years; to be more specific YouTube started this featured back in 2012 for selected partners and verified accounts. The popularity of this feature among many viewers and mobile users encouraged Facebook and Instagram to follow the leads of the video streaming giant. The strong continuation of live videos in 2019 has created opportunities for marketers to engage audiences and creating strong relationships with their brand followers.

Some risks accompany live streaming, just like any type of technology due to technical difficulties and random problems that arise from the nature of going live, however viewers are likely to understand these issues owing to their geniality and authenticity. In addition, issues actually might increase relevance to both sides.

Mike Allton, Brand Evangelist, Author and Content Marketing Practitioner at The Social Media Hat said that:

“As more and more devices and platforms support video – and in particular, live video – it’s becoming imperative that brands have a video strategy.”

Generation Z and Millennials thrive to trustworthiness and realism in their relationship with brands. Their intensive mobile usage and instant gratification needs will increase the popularity of short feature content in 2019. Hence, it is essential for social media content creators and marketers to form a strong video strategy that not only develops audience engagement with the brand but also establish FOMO (fear of missing out) effects among the follower.

Six Elements of a Successful Video Strategy

The biggest development in 2018 ongoing to 2019 regarding video is the launch of IGTV by Instagram. Many were confused by this new addition at the beginning including myself. It was not clear how can we use this new tool to market brands. IGTV is a long video feature that can last up until one hour, which makes it different than other types of videos on social media. Despite its dissimilarity in format to the other videos on social media the IGTV has encouraged many brands and dare I say “Social Media influencers” to become broadcasters, bringing variety, authenticity, and relevance to video content for mobile users. Initiating IGTV as its own platform similar to conventional TV with its separate channels only for Instagram users will boost the likability and growth of Instagram between users in 2019, which in turn will open new paths of social media marketing  

Live videos seem to increase people’s trust and relevancy of the brand, which in turn might affect customer retention in a positive manner. Hence, live videos or video content , in general, is an opportunity for brand exposure and growth that you don’t want to miss out on in 2019.

If you are interested in a video strategy to market your brand online and key solution tailored for your needs to generate revenues with videos, contact Insideout 10 today to know more about our video marketing solutions and services, we would be delighted to help! 

 

This is why digital signage is crucial for growing your business

Out Of Home Advertising has always been one of the most effective methods to promote products, services, and activities. Born in the nineteenth century in order to reach a vast and heterogeneous audience of people passing in public spaces, it is still today one of the best advertising strategies thanks to its multiform and dynamic nature and for the ability it has had over the years to evolve its communicative support by implementing new technologies able to ensure its efficiency.

From Liberty posters, which involved the most influential artists of the time to create captivating promotional images, to nowadays, where Out Of Home Advertising becomes smart and digital and creates new possibilities for an increasingly interactive proximity market personalized on the needs of the Companies.



We are talking about Digital Signage, that is the possibility of creating advertisements that can interact with the vast public of passers-by and show on their smartphones web pages, augmented reality applications, notifications with personalized messages, coupons and offers.

Endless promotional opportunities, therefore, but above all the guarantee to convey their message through hybrid support, able to combine the immediacy and interactivity of a digital ad with the reliability and physicality of the posters. The Digital OOH, in fact, reduces the risks of an intangible (and often impersonal) web communication and ensures the presence of a product in the desired place and time through a dynamic and spectacular promotion.


Here’s why companies like Facebook and Google have chosen Digital Signage

Investing in new forms of OOH Advertising means entrusting your message to an efficient, versatile and constantly evolving tool. Here are virtuous data and examples that demonstrate its potential.

O-O-H Advertising absorbs roughly 13% of the total budget of successful companies. And we’re not just talking about local businesses, but also about the most famous online companies such as Facebook, Netflix and Google.

The examples that we are about to show, prove how the digitization of billboards has helped to create a fertile ground where we no longer talk about offline vs. online communication, but about a space that is able to combine the advantages of both instruments, creating awareness also towards products and services perceived as immaterial.

This is the case with Google, which launched its innovative home voice assistant Google Home, transforming dozens of bus stops into small interactive homes where, by relating to a digital billboard located inside the bus stop, passers-by could ask questions, control the temperature, listen to music, turn off or turn on the light and much more.



And it’s also the case of Facebook that, to launch its live video service on its social platform, projected dozens of live streaming on the giant road signs in Los Angeles, inviting the public to immediately test the new feature.

Also, Netflix is famous for using Digital OOH strategies to recruit new subscribers and promote the latest seasons of the most popular TV series.



Advertising through Digital Signage in external spaces gives consistency and shape to a digital product and allows any activity to realize effective campaigns through the possibility of interacting with the users and give them immediately a taste of the product or of the service you want to sell.


Implement Digital OOH campaigns: the four phases of the meeting between the users and the company through Digital Signage

From the posters located in the main areas of passage of the city to the Wallscapes, which cover buildings and fabrics, passing through the digital panels at the metro and bus stops or installed directly on the transports. Digital OOH Advertising is dynamic, intelligent and versatile. But what can be its actual applications? Here are described the four phases of the meeting between the public and digital signage, from the approach with the users to the measurement of the results.


INCEPTION

At this stage, the audience is near the billboard, which can be digital or not. Approaching the billboard, the first thing that is noticed is usually the visual.
“Augmenting” a billboard means anticipating that it is a “special” billboard.

We can do this by:
– The “present” technology brand (for Nearby / Beacon)
– Special phrases for the activation of virtual assistants such as the Google Assistant
– Images and markers (for Augmented / Mixed Reality)

ACTIVATION

The public activates the digital experience using one or more of the following contact technologies and carrying out a specific action:

Proximity / Nearby (sending notifications on the phone that do not require the presence of an application)
– Voice Search & Interface Voice combined with personal assistants (Google Assistant and Alexa)
GPS (geo-localized campaigns related to the territory where the billboard is located)
Videos / Images to be scanned with the device (using social apps like Snapchat)
Infrared technology and heat detection



EXPERIENCE

The message displayed by users takes various forms and functions, depending on the type of technology used. The public view and interact through their device with the promotional message through a combination of:


Landing Page, a web / mobile page that can contain offers (also linked to a territory) or have the function of an online flyer
Social Login (will then allow the advertiser to have information on the profile of users who have interacted with the message)
Mixed Reality, use of technologies that reproduce 3D content and videos in urban contexts
Premium Content (exclusive content, the promoted movie trailer, the band’s audio track, etc.)

MEASURE

The final phase of the communication flow is related to the measurement of the engagement results obtained by the campaign. Today, substantially O-O-H is sold according to the volumes of transit. In the digital world, these are called impressions. “Increasing” the OOH or using digital signage technologies for Digital OH allows us to “sell” not only impressions but also clicks by increasing the economic value of the entire circuit.

Summing up, we are faced with one of the most innovative, flexible and promising advertising methods of the moment. And we can not wait to experience it in the first person.

 

Why you should immediately use personal branding over Linkedin to boost your business?

Linkedin has been originally perceived as a social network for recruitment. But that has changed a while ago and now with more than 560 million users, it serves many purposes that can help you grow your business, for sure the top of them is building your own personal brand there! Whether you are a top manager, middle management, entrepreneur, investor, consultant or a freelancer, its a face today, you got to have your personal brand crystal clear and shining online.

Up for a quick self-test?!

When was the last time you “Googled your name?” Please also do that from another computer or mobile other than yours, or in an incognito browser tab, to ensure fresh eye overview. This is how people would see you! In most of the times we played this exercise in our training sessions with different customers, the results were always that their social media profiles were on the top Google SERP, most of the time Facebook and LinkedIn. Now keeping facebook aside (for the time being), what impression or idea about you and your company would your LinkedIn profile give them!?

Why personal branding?

Because simply in today’s world with the overflow of information, data and content over the internet business decisions are becoming more and more difficult. For example, if you want to buy/subscribe for one of the automation tools of your work (whatever it is), you would find tons in each category may be also with similar features and similar prices. BUT people would trust people they know, they trust opinions, reviews , and feedback.

That’s why on the other side, if you are perceived online as the expert in your field people would trust you and buy from you. Whether you are selling a product or service, the human factor and “expert” behind that product/service plays a crucial role in the buying decision here.

Here are some cool tricks that worked for me!

Personal branding tips

Personal branding tips on Prezi.com

Why Linkedin’s algorithm is a goldmine for personal branding now?

Like all other social networks, LinkedIn engineering team have been working heavily on AI algorithms to “generate personalized news feeds for every member and ensure they are having the conversations they need to become more productive and successful, based on thousands of signals to understand a member’s preferences”.

According to their blog, these signals fall into three broad categories:

  • Identity: Who are you? Where do you work? What are your skills? Who are you connected with?
  • Content: How many times was an update viewed? How many times was it “liked”? What was it about? How old is it?
  • BehaviorWhat have you liked and shared in the past? Who do you interact with most frequently?

BUT things usually do not go easy and pinky all the way!

According to their new post this month, the main challenged the engineering team discovered this year that the algorithm heavily favored content from top creators. More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY. However, we found that these increases weren’t equally distributed. In fact, at the beginning of 2018, we were in danger of creating an economy where all the gains in viral actions accrued to the top 1% power users, while the majority of creators who don’t receive much feedback were receiving less than ever.” Which means that popular figures like Richard Branson gets orders of magnitude more feedback than the average person; he has millions of followers, so this is normal and expected. While it doesn’t work the same way for normal users.

Creator optimization – Courtesy of linkedin blog

To solve this challenge of the linked team called “concentration of like” problem, they added a new algorithm element to quantify how much a user (when he posts an update) will appreciate getting feedback from a given viewer on his update. This means how much difference will it affect Bill Gates if I liked his LinkedIn update, versus how much would that affect a colleague or friend of mine? Apparently makes lots of difference to the later. Two interesting metrics used here are “total feedback received” per user to calculate the number of likes and comments he/she received on the all posts.

Another interesting metric is “first likes given” which qualities how many times a user (feed viewer) likes a post that has no any likes yet. Based on this new suite of metrics LinkedIn confirms that the engagement around content is starting to be fairly distributed now. By numbers what happen so far is that 8% of all feedback was taken from the top 0.1% creators (Richard Branson, Bill Gates, etc) and redistributed to the bottom 98% and this lead to 5% increase in creators returning to post again interestingly.

“Creator love” metrics describe how the creator feels about the viewer’s actions. Courtesy of linkedin blog

 

Conclusion

This means that LinkedIn algorithm now wants to generate more engagement over your posts, which means that your personal brand would get much more exposure than before! With a well-defined strategy and consistent presence with high-quality content over LinkedIn, you got now more chances of new business potential.

 

Contact us today if you need any help with online marketing strategies

 

Opportunities & challenges for the Arab media industry, insights from Alexandria Media Forum 2018!

“Technology, media and fake news in the post-truth era” was the title of the sixth edition of the annual Alexandria Media Forum, where we, as InsideOut and Wordlift, we’re proud to be the community supporters of this edition. As a key player in the digital media business in the Arab region & Middle East we supported the forum where Fady Ramzy was a keynote speaker at the opening panel and also Andrea Volpini provided a session about the power of Artificial Intelligence powered SEO in building a rock solid content strategy for the news & media industry.

 

The opening panel: online media opportunities and challenges

The opening panel, which included Fady Ramzy Insideout CEO and Ehab el Zellaky chief editor of Al-Masry el youm, discussed the opportunities and challenges in the online news & media industry in Egypt.

“Mobile internet speeds, widespread social media usage and high video consumptions are the three pillars of the opportunity in Egypt”, highlighted Fady

In a country with a population over 100 million, where half this number are connected users with annual growth of 41%, the opportunities for the media industry, especially online, are massive. Also, the enormous usage of social media plays a crucial role in news and media distribution with Facebook and Youtube are at the top successively. Another big opportunity for online media is the widespread of 4G networks and wide adoption of mobile internet. Last but not least, as a result of all these, is the steady rise consumption of video content.

Challenges are mostly around the proper business model, which is still a mystery for most online news & media hubs. Despite some positive vibes in the past few years here where this industry witnessed the birth of few digital pure players (like Egyptian streets), still, mostly the basic advertising model is dominant. Moreover in the TV & print  media still most of the focus and investments are around traditional media although they are online (through websites, social media, mobile apps) but still in a primitive shape that doesn’t drive solid revenues.

 

AI-powered SEO for boosting content distribution & findability

Andrea joined the forum remotely through skype providing a super interesting session about how can Artificial intelligence help publishers expand traffic using semantic technologies and keeping readers engaged by helping machines understand what the content is about.

Andrea started his session with quick but solid advises for online publishers, as follows

  1. Optimize your content for featured snippets by focusing on conversational long-tail keywords (yes, look for questions in your search logs or support transcripts)
  2. Add structured data, extract entities and publish metadata using linked data (it’s good for chatbot and it’s good for SEO)
  3. Write articles and not just answers. Voice search and chatbots typically are at the top of your funnel. You still need to guide the user to the next steps with great content
  4. Make sure your content can be read out aloud quicklyelocution matters!
  5. The Web is getting AMPed and you should embrace it too.

Moreover, it’s crucial now for online publishers to understand that structured data is the foundation of the new web, specially chatbots and voice search. More details about this interesting topic are here in the slide deck below

Making Websites Talk: the rise of Voice Search and Conversational Interfaces from Andrea Volpini

Platforms and experiments for fighting fake news

Since the main topic was about fake news, the forum also presented interesting experiments for news verification & fact-checking across the Arab world and Europe like

  • Da Begad in Egypt In Arabic Da Begad means “is it true?” and it has been a trustworthy hub for news verification and fact-checking. Moreover, it won the forum’s award this year.
  • Akeed.jo in Jordan Launched by the Jordan Media Institute (JMI) and the King Abdullah II Fund for Development’s (KAFD) Democratic Empowerment Programme (Demoqrati), this website acts as the Jordanian Media Credibility Monitor to track the credibility of news material that is published and broadcast by Jordanian media outlets.
  • Annahar in Lebanon Lebanon’s leading Arabic-language daily newspaper did an experiment where they launched a news portal called Lebanonnowwnews.com along with a facebook page and they published 3 articles of fake news to monitor the user interaction with that news without checking them, and highlighted that these were fake news!
  • The Observers by France24 Is a collaborative site in French, English, Arabic and Persian and also a TV show on France 24  covering international current affairs by using eyewitness accounts from “Observers” – that’s to say people who are at the heart of an event by sending photos and videos to the observers’ team of professional journalists in Paris.

 

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What is Meta description and why it’s important for SEO?

What is Meta Description?

Meta Description is the summary of web page content. The Meta description appears under your page’s URL in the search results. This is also known as a snippet, search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
The Meta description will also often appear when people share your articles across other websites and social channels.

Why is the Meta description important for SEO?

Meta description is an important element of your website’s content. The meta description tags should include keywords relevant to the content of the web page they describe, this helps search engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.

A Meta description can influence the decision of the searcher whether they want to click on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.

How to write SEO optimized Meta Descriptions:

Here is a quick guide on how to optimize meta descriptions:

How To Get Your Featured Snippet:

Identify a common, simple question related to your market area. Provide a clear and direct answer to the question. Offer value added info beyond the direct answer. Make it easy for users (and Google) to find on your page.

Read here The Science Behind The Snippet and The Three Strategies To Become A Featured Snippet

Conclusion:

Your meta description acts as “organic ad text.”

The search world is constantly changing but one thing is constant: Websites with quality content that and that provide a user-friendly experience, will win in the search engine results pages “SERPs”. This all starts with your meta descriptions which are essentially the welcome door to your site’s.

Have any questions or comments about Meta Description?

Please Share it with us below! 

 

How to Become an Architect and Win in the RankBrain Era?

Google announced in 2015 its latest algorithm named RankBrain

WHAT IS RANKBRAIN?

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular, rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.

RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.

How to master SEO in the age of machine learning

WHAT IS MACHINE LEARNING?

As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.

Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.

RankBrain Changed It All

When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.

In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.

The Intent with machine learning is to serve better content to users

Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.

Content is the fuel for effective search marketing

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications , and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

What’s next?

In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

So Are you ready to become an SEO Architect?

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Top Digital Marketing trends in 2018!

What 2018 is holding for digital marketers?

This is a very brief guide for the biggest marketing trends we expect to see in 2018.

We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, HuffingtonPost , Forbes, and marketing land

Top Digital Marketing Trends in 2018

Conclusion:

Based on current trends here is the conclusion:

  1. Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice, and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
  2. Data is the new oil in SEOAs machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so-called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
  3. The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
  4. Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial. Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
  5. Video dominates: Leading brands invest in live events. Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
  6. Artificial Intelligence is changing the face of Seo 

    ? What happens when Artificial Intelligence meets SEO

Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

Make the best out of your content with WordLift 3.15

Look at your content and let WordLift do the rest

Wordlift is Paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it

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