What is Meta description and why it’s important for SEO?

What is Meta Description?

Meta Description is the summary of web page content. The Meta description appears under your page’s URL in the search results. This is also known as a snippet, search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
The Meta description will also often appear when people share your articles across other websites and social channels.

Why is the Meta description important for SEO?

Meta description is an important element of your website’s content. The meta description tags should include keywords relevant to the content of the web page they describe, this helps search engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.

A Meta description can influence the decision of the searcher whether they want to click on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.

How to write SEO optimized Meta Descriptions:

Here is a quick guide on how to optimize meta descriptions:

How To Get Your Featured Snippet:

Identify a common, simple question related to your market area. Provide a clear and direct answer to the question. Offer value added info beyond the direct answer. Make it easy for users (and Google) to find on your page.

Read here The Science Behind The Snippet and The Three Strategies To Become A Featured Snippet

Conclusion:

Your meta description acts as “organic ad text.”

The search world is constantly changing but one thing is constant: Websites with quality content that and that provide a user-friendly experience, will win in the search engine results pages “SERPs”. This all starts with your meta descriptions which are essentially the welcome door to your site’s.

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How to Become an Architect and Win in the RankBrain Era?

Google announced in 2015 its latest algorithm named RankBrain

WHAT IS RANKBRAIN?

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular, rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.

RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.

How to master SEO in the age of machine learning

WHAT IS MACHINE LEARNING?

As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.

Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.

RankBrain Changed It All

When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.

In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.

The Intent with machine learning is to serve better content to users

Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.

Content is the fuel for effective search marketing

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications , and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

What’s next?

In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

So Are you ready to become an SEO Architect?

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