Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

chart-by-smart-insight

Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

pic-9

Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

big-data

  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

pic-74

Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

pic-5

The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!
 

2016 Year In review….The Journey of the year of Innovation and Excellence

From content creation to digital strategy and implementation? What difference did we make in 2016?

businessman

As another year comes to an end, it’s time to look back and reflect on the year highlights

2016 was a very busy year for InsideOut Today

This year was full of new endeavors, hard work, and growth, now we are reaching more businesses, countries, and people than ever before. We have collected top highlights and figures about the journey of InsideOut Today during the year 2016 and put them in a quick infographic. We invite you to check it out

final-2016-infographic-3

2016 was a good year for us, and we wish you have shared the same level of success. We experienced exponential growth with our products , services , customers and our people

We are tremendously grateful to our team members, clients and partners who contributed to our accomplishments, which should serve as inspiration for 2017.

christmas2

Wishing you a Merry Christmas and a Very Happy New Year 2017!

 

Unlocking the Value of Open Data at RiseUp16

Open data boosting entrepreneurship at RiseUp16:

pic-4

We were glad to be present at RiseUp Summit again this year for the 4th time in a row

We always focus on introducing the latest technologies, sharing experiences, knowledge, resources and best practices with the dynamic entrepreneurs and startups for empowering this ecosystem in Egypt and the region.

We had 2 interesting events this Year at RiseUp16

Jointly with Access to Knowledge for development center (AUC School of Business) we conducted a workshop on December 11th introducing to the community “How Open data can boost social entrepreneurship”

How businesses can harness the power of data

pic-11

Access to knowledge team started the workshop by introductory remarks on Open data explaining the potential of open data and what it can be used for, giving examples of businesses sharing data, such as Telsa and they presented some case studies such as en2ly showcasing how can Open data improve the transportation sector in Cairo

And they highlighted how businesses can harness the power of data and that open data creates new business models that didn’t exist before

The semantic web is changing the way we use the internet

pic-1

Our own Fady Ramzy InsideOut CEO presented to the attendees the following:

  • The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.
  • The types of data on the internet and how to structure the content over the web in terms of open data
  • How content classification enables content discovery and creates alternatives entry points and routes for contents

And Fady highlighted 

  • The key to break the internet is to tell stories and distribute it in an efficient way
  • “Data is the current oil.” If we get data we can create new business models and change the world
  • He presented the Linked open data project for Enel Electrified Vehicle charging Network and here is fady’s presentation  during the workshop
  • He advised attendees to build their own dataset using WordPress as WordPress CMS is still number 1
  • And he explained to attendees how to  structure content on WordPress using open data technology such as Wordlift

picture-1

Fady also presented a demo about Wordlift to inspire social entrepreneurs in this untapped area of massive opportunities

What is Wordlift?

wordlift-logoWordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow learn more about it here

pic-12

The workshop was really interesting and attendees were highly engaged and The hashtag #Opendata went trending during the workshop

Live Streaming Karm Solar annual forum

karm-solar
Karm Solar launched its Annual Forum as RiseUp’s first satellite event. KarmSolar is a solar technology and integration company that delivers innovative solar solutions to the agricultural, industrial, tourism and business sectors. Since its founding in 2011, KarmSolar has been Egypt’s largest private off-grid solar energy integrator, with exceptional experience in developing its award winning high-capacity solar pumping stations

The Forum featured a series of major announcements, keynote speakers and showcases

We had great pleasure to provide Karm Solar with Live streaming over their Facebook page, which had great impact by putting their online audience at the heart of the event.

 

 

 

Mobile is the Game Changer… The Smallest Screen Wins!

Mobile Media Time Is Now Greater Than Ever!

Smartphones are now the first stop for a number of key activities and this trend is taking place worldwide

Globally, mobile has become the primary screen for consumers; mobile is now the preferred way to go online; that means that mobile brings huge oppopportunities to businesses.

mobile-world

The Need for Adaptivity:

It is obvious that your website must be responsive. But in addition to layout and content, the font, colors, graphics and movement on the screen must be conducive to a mobile environment.

With the future of search potentially moving toward being dominated by mobile queries, brands need to be proactive and have a plan for creating quality content that is optimized for mobile devices.

Now professional portals must to be “mobile-friendly” or else Google will not consider it in its search results coming from mobile devices starting last year and moreover this year too.

How to drive sales, engagement & loyalty through mobile devices?

The key is creating unique user experience that is relevant for mobile users and adding value.

Businesses need to consider that each platform has its own user experience, social integration, user profiling and appealing design, the elements in successful mobile marketing strategy is segmenting targeted audience and delivering relevant content.

Mobile Sites need to be conversion-ready. It should be easy for a user to convert on their mobile device without downloading an app.

copy-of-prefer-to-shop-via-mobile2

To Conclude:

  • Mobile search is growing rapidly.
  • Mobile searchers are more ready to take actions.
  • Mobile is the right place to find audience.
  • Mobile websites are vital for businesses that would like to build their presence online.
  • Businesses needs to adapt to stay on top.

Want to take your business to the next level, want to target the right audience? contact us today

 

Personal Branding is Essential for Entrepreneurs! So How to Master it?

Building a personal brand is important for all of us, but for entrepreneurs it’s crucial for leveraging expertise and building networks!

personal-branding-300x211

As  an entrepreneur you are the public face of your business. You have clients and customers on your social media. so accordingly your customers needs to feel closer to you, learn from you and trust you so you have to nurture your network with what they need.

Personal branding is not a tagline or an ad campaign. It’s a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics

Here is some simple infographic with advice’s on how to brand yourself online:

5 advises for Entrepreneurs' Personal Branding(7)

Personal Branding has Tangible Rewards:

How Personal branding generates interest and opens doors?

personal-branding-on-business-card

“When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of experience and trust”

Personal Branding helps you elevate your social proof, establish credibility and solidify your niche.

here is a simple guide on how to make money through personal branding

If you didn’t Identify your personal brand yet…YOU SHOULD START NOW

Reregardless of your profession, a well defined personal brand will add tremendous value to your life

 

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

IMG_6572

A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

IMG_6708

Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

IMG_6867

5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

 

WordLift and the Tourism Industry. Let the users talk.

Huge investments made by Google, Facebook, BBC, and other big players on graph databases, linked data, and semantic search are shaping the online world, but mid/small size content owners, bloggers and news publishers struggle to adjust their existing information systems to take full advantage of these technologies.

With WordLift we want to democratize this field, offering an easy-to-use plug-in and the power of Artificial Intelligence to every blogger on WordPress.

WordLift Information Architecture Increases Unique Pageviews

As seen on both this blog and our tester’s blog WordLift’s smart permalinks increase the monthly unique pageviews

Since last October we’ve been testing WordLift‘s value proposition and results with a set of over 20 beta-testers, which have been crucial to inform the latest product improvements and confirm the value that the plug-in brings to its users. This post is a direct translation of an article posted by one of our testers, sharing his WordLift experience with his community. Hearing from our beta-testers gave us the confidence to open WordLift to the whole WordPress community and getting it ready for its market launch soon to be announced.

Seeing a small hiking organization taking advantage of and contributing to the web of data, makes us proud of what we accomplished so far. Helping this association promote their strategy with much bigger institutions for the development of the whole area, give us great confidence in our higher mission: organize internet knowledge from the bottom-up, leaving the full value of content production in the hands of those who produce it.

We want to thank the team of CamminandoCon for their contribution to the development of WordLift and for sharing their journey with all of us.

If you’re in the tourism industry as well and want to know more about what WordLift can do for you, contact us anytime! For now, let the users talk!


CommunicandoCon: WordLift for Tourism in the Turano Valley

We’re happy to witness many efforts around us to initiate communication strategies to promote the Turano Valley. A few weeks ago we gladly participated a workshop organized by the Riserva Naturale Monte Navegna e Monte Cervia, together with Life Go Park, to give participants basic notions of digital communication, placing training and education first among the many activities necessary to develop a touristic offer. With many other associations and commercial venues, we begun a collaborative path with the editorial team of ConfineLive.it, to open the attractions of the Turano Valley to all the provinces nearby.

Since the beginning of our journey, we’ve been building our online presence, leveraging a new website and our Facebook page, according to an editorial calendar, and creating partnerships with similar sites to share our weekly events with the broadest possible audience.

To offer a wider contribution to the development of new communication strategies which could benefit the Turano valley as a whole, the team of Camminando Con is proud to announce that, since the launch of our website camminandocon.org, we’ve been part of the testing group of WordLift.io, a platform for editing and publishing content online leveraging artificial intelligence technologies.

Without the need of knowing any particular technical skills, this technology allowed us:

  • to create interactive pages, rich of images and links to contextual info about topics, places, and people of the valley, and interactive widgets to connect our stories with yours
  • to optimize our content for search engines like Google, where in just a few months, and with no SEO efforts, we reached page 1 for searches of our interest (such as Escursioni Turano, Borgo Antuni) and for the promotion of our weekly events.
  • to implement a smart navigation system, aggregating our content dynamically on pages dedicated to events and to the territory and disseminating it on third parties communication platforms such as Telegram and Facebook Messenger
  • above all, to create, curate and publish a system of open data mapping all data related to the Turano valley, available in the near future to anyone who wants to promote their business on the web and to wider project such as the Open Data portal of the Lazio Region.

WordLift Graph - Turano Valley

At the end of this test phase, we want to thank the WordLift’s team for letting us use this technology and for the guidance we needed to extend this approach to and collaborate with players bigger than us.

In the wake of a project being implemented by the Tourism Agency of Salzburg, we have proposed the adoption of this technology, integrated with a multi-year communication plan, to a group of stakeholders interested in the development the Turano valley including administrators of Castel di Tora, Colle di Tora, Rocca Sinibalda and Paganico, and representatives of the Riserva Naturale dei Monti Navegna e Cervia, the Lega Navale of the Turano Lake, the Pro Loco of Colle di Tora and the association Andar per Lago, Monti e Castelli. A very fruitful meeting with which we have started a process aimed to enrich the communication of everything that the Turano Valley has to offer.

In the next few months, we would like to expand this project to organizations promoting naturalistic and eco-friendly activities and tourism, beginning with the FederTrek community, which we’re happy to be part of, with the aim to include, in a structural way, the hiking offer of the Turano valley within a national circuit.

It’s an ambitious project: to develop our core mission as part of a larger network, enriching while being enriched by, the whole touristic offerings of the Turano Valley and of hiking organizations on a national scale.

Networking means being available to the network, increasing its value with every activity, aware that the success of all coincide, and it is indeed instrumental, to our own success. Transforming this network into a platform allows everyone to become effectively part of it, and to enjoy the benefits that new technologies and online communication strategies offer today. If you want to be part of this project , help us in the editorial effort it entails, or enrich it with your business, please contact us. We will be happy to meet you, perhaps during one of our escursions. See you soon!

 

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

 

Ramadan Social Media Behavior

Ramadan is a great opportunity to attract more customers because of the huge increase in social media usage we consistently see during Ramadan specially Twitter!

One of the hottest topics discussed on Social Media each Ramadan is TV commercials, TV series, TV shows and good initiatives

We had a set of interesting activities to monitor Social Media Behavior and discussions during the month of Ramadan as follows:

1. As Telecom is Egypt’s #1 influencer industry online and offline so we worked on monitoring the advertisements of the 3 Big Telecom companies “Vodafone, Etisalat and Orange” to see who won Ramadan 2016 Media Race over social media? 

Ramadan Infographic 2

2. We worked on collecting the top trending hashtags to monitor what people are discussing on social media during the first 15 days of Ramadan 

What topics do people discuss most during Ramadan? 

 

3. And Continuing our Series of #IOTTT Twitter Chat we had today a very interesting chat with Lewa AbuKhait – Social Media Strategist discussing Ramadan Social Media Behavior and this is part 2 of the chat as last Ramadan we had a very interesting chat discussing the same topic 

Lewa chat ramadan 2016

And one of the very interesting points highlighted during the #IOTTT Chat that “this year some of the Media entities are switching to their own Online video platforms which is a great step for working towards understanding the consumer behavior online and sustaining their revenue” 

4

Conclusion:

In order to optimise social media best practices for brand engagement during Ramadan,  make your content shareable, engageable, unique and always  work on your offline and online marketing strategy according to the customer needs and always consider that the strategy needs to be adapted to the audience’s changed beahvior during Ramadan

 

Elevating Digitization in Egypt For Media and News Publishers

Understanding the big shift In Consuming News:

Media Entities, Broadcasters and news publishers in Egypt Must Join the race and understand the big shift in consuming news, news video formats are going through a significant transformation.

Media Publishers Worldwide have gained audience and advertising revenue through creating a range of video output for their own websites and for distribution through social media. “Going Beyond Youtube with Online Video Platforms”

ONLINE VIDEO - STATISTA

Elevating Digitization in Egypt For Media and News Publishers:

Everyone wants to go digital. The first step is truly understanding what that means

It’s very important to understand that it’s a must to go beyond social Media with Online Marketing

Always the first thing that comes to mind with online marketing is social media. Yes, social media is a great way of marketing, but it’s definitely not the only tactic you should be implementing in your digital strategy

Another essential element of elevating digitization in Egypt for the Media and News Sector is to use an effective Online Video Platforms that measures, tracks, and demonstrates conclusively the significant impact of every L.E. that is invested in it

stream on phone

And As we can see that Egypt Media Industry is catching up with the digital race that’s why we decided to put lots of efforts on educating the community about the importance of digitization through a series of meetups that we have started last year by gathering all online content creators in Egypt in one place

Here is a glimpse of our last OCCEgypt meetup ” The Digital Media Industry in Egypt the Challenges and opportunities” :

OCCEgypt Group picture

It was a great event with lots of interesting discussions and useful insights and gladly we had a very special guest “Valentina Primo” a freelance journalist & a travel blogger with lots of international experience in digital media

Our last meetup had extremely useful discussions and debates about online video & digital media scene in Egypt So in this meetup we tried to better focus on the current situation of the digital media industry in Egypt, from the view point of broadcasters, newspapers, advertisers, professionals, freelancers, etc to draw an exact picture what are the opportunities, and also challenges that face Egypt to be an online content creation hub in the Arab region

Highlights of the event discussions:

Fady 3

Fady presented the Twitter Report of the top trending hashtags in Egypt in the first quarter of 2016 and he highlighted the following points:

  1. To expand the reach of your online marketing efforts. … Understand each platform to Know how to promote your content and on which social networks
  2. High quality content is the key differentiation on Social Media
  3. Going beyond just posting over social media, to the level of correctly understanding content creation & distribution tactics
  4. It’s a multiscreen world the mobile is dominating
  5. Having the video on your own site allows you to boost brand engagement to encourage customers to stay longer on your site
  6. With your own online video platform, you can create personalized, interactive video with clickable calls to action.

panel 2

Valentina Primo shared her expertise with the attendees and highlighted the following points:

  1. Each company has to have each own storyteller who masters the art of storytelling
  2. Human stories matter more now…make the customers the hero of your story
  3. Consumers are looking for inspiration or information, discovering new things, or making decisions so it’s very important to Optimize online content for social media and search engines
  4. Visuals…Visuals..Visuals is the key

perception

Fady and Valentina Concluded the Challenges that are facing the Digital Media Industry in Egypt in three main points:

  1. The limited Perception about online
  2. The Misuse of Technology
  3. The Lack of proper knowledge & training of Social Media

It was a very successful event #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

 

Reimagining the Video Player with the help of MICO – Part 1

How more context can help us revamp HelixWare’s Video player to boost user engagement on news sites.

originally posted on http://www.mico-project.eu/reimagining-the-video-player/

Our use case in MICO is focused on news and media organisations willing to offer more context and better navigation to users who visit their news outlets. A well-known (in the media industry at least) report from Cisco that came out this last February predicts that nearly three-fourths (75 percent) of the world’s mobile data traffic will be attributed to video by 2020.

The latest video content meetup - organized in Cairo this March with the Helixware's team at Injaz. (Images courtesy of Insideout Today)

The latest video content meetup – organized in Cairo this March with the Helixware’s team at Injaz. (Images courtesy of Insideout Today)

While working with our fellow bloggers and editorial teams we’ve been studying how these news organizations, particularly those with text at their core, can be helped in crafting their stories with high-quality videos.

More over, the question we want to answer is: can videos become a pathway to deeper engagement?

With the help of MICO‘s media extractors we can add semantic annotations to videos on demand . These annotations are in the form of media fragments that can be used as input for both the embeddable video player of HelixWare and the video thumbnails created by HelixWare WordPress plugin. Media fragments, in our showcase, are generated from the face detection extractor and are both temporal (there is a face at this time in the video) and spatial (the face within these frames is located at xywh).

The new HelixWare video player that we’re developing as part of our effort in MICO aims at creating an immersive experience for the end-users. The validation of both video player and video thumbnail will be done using A/B testing against a set of metrics our publishers are focused on: time per session, numbers of videos played per session, number of shares of the videos over social media (content virality).

Now let’s review the design assumptions we’ve worked on so far to reimagine the video player and in the next post we will present the first results.

1. Use faces to connect with users

Thumbnails, when done right, are generally key to ensuring a high level of engagement on web pages. This seems to be particularly true when thumbnails feature human faces that are considered “powerful channels of non-verbal communication in social networks. With MICO we can now offer to the editor a better tool to engage audiences by integrating a new set of UI elements that use human faces in the video thumbnail.  The study documenting this point is “Faces Engage Us: Photos with Faces Attract More Likes and Comments on Instagram” and has been authored by S Bakhshi, D. A. Shamma, E. Gilber in ‎2014.   

2. Increase the saturation by 20%-30% to boost engagement

Another interesting finding backing up our work is that filtered photos are 21% more likely  to  be  viewed and 45% more likely to be commented on by consumers of photographs. Specifically, filters that increase warmth, exposure and contrast boost engagement the most.

3. Repeat text elements

As seen in most of the custom thumbnail tutorials for YouTube available on-line adding some elements of the title or the entire title using a bold font over a clear background can make the video more compelling and accordingly to some, significantly increase the click-through-rate.  One of the goals of the demo will be to provide a simple and appealing UI where text and image cooperate to offer a more engaging user experience removing any external informations that could distract the viewer.

4. Always keep the editor in full control

We firmly believe machines will help journalists and bloggers focus on what matters most – writing stories that people want to read. This means that whatever workflow we plan to implement there shall always be a human (the editor himself) behind the scene validating the content produced by technologies such as MICO.

This is particularly true when dealing with sensitive materials such as human faces depicted in videos. There might be obvious privacy concerns for which an editor might choose to use a landscape rather than a face for his video thumbnail and we shall make sure this option always remains available.

We will continue documenting this work in the next blog post and as usual we look forward to hearing your thoughts and ideas – please email us anytime.

 

Traditional Media has no option but to Switch to Online Video Platforms to Sustain its Revenue!

Broadcasters, cable television networks and Traditional Media need nowadays to survive the emergence of online streaming should switch to Online Video Platforms as viewers are spending more time watching digital video than ever before as per all latest studies and statistics

And here in the below infographic we have collected some important data that should be considered due to the big shift in consumer behavior:

Online video VS TV infographic amended

So What’s Important:

Content delivery networks will carry over half of Internet traffic by 2019. Globally, Sixty-two percent of all Internet traffic will cross content delivery networks by 2019 globally, up from 39 percent in 2014.

So It is important for the online video industry to convert non–users of online video platforms into users

How to Build a more Valuable and Sustainable Business?

Well there are several popular business models for online video where content owners and video producers can make business out of their investments in video productions. For sure this opens the everlasting debate where to upload my videos, shall I upload them to social networks like YouTube, Vimeo, Dailymotion or shall I invest in online video platforms, like HelixWare or others.

And the ideal answer would be YouTube and other social networks are ideal if you are using video as a marketing vehicle, which is now crucial and huge. Video marketing is essential these days as we consume more and more video content. Making business out of video over social networks is basically advertising based, so you should take this into consideration.

While on the other side if you decide to invest in your own OVP (Online Video Platform) you can control over your video assets, advertising and also who can access the content and how, in other words you can back full control over your content, and that Is why you need to invest. Fair enough?

digital video

But how can we do business here, over my own OVP? Well the models can be, but not limited to, one (or more) of the following:

The most popular is called SVOD, which stands for Subscription Video On Demand, where basically users pay a monthly fee to access premium video content. International players here include platforms like Netflix, Amazon Prime, etc and on the regional level the popular platforms are Shahid.net, OSN Play and Telly. This can be any type of video, from movies, series, drama, how-to videos and event cooking! We have to admit that we loved working on a project for the cooking academy of SiChef in Italy.

ONLINE VIDEO - STATISTA

Another interesting model is live events especially for sports. Our showcase here is SportTimeTV for example. Moreover, imagine watching live your favorite football match but as soon as you moved away from the TV, your team scored their goal! If you are watching that online, interesting features like time-shifting makes watching live matches a real joy, where you can seek back to watch the goal and then switch back to live streaming! Here the business model can be either advertising or subscription based.

Going digital is not only about watching your favorite videos, its about a whole digitally immersive experience. Another interesting model is the Second Screen apps, where you download an app that gives you the ability to interact, in real-time, with your favorite TV or Radio show. Interesting example here can be a radio station that everyday plays top tracks based on user votes, we developed a cool HTML5 App for 5FM in South Africa for their daily program Beats By Demand, where users can vote for their favorite tracks in real-time and also share these votes over social media as well to boost the buzz around it.