We did anticipated the coworking trend quite clearly (and we’re glad to ear the Arab World is also striving to make innovations become a tangible economy – after all InSideOut10, being the major shareholder of an innovative egyptian company, is proudly part of this process) and with the same confidence we can forecast its decline.

Loosecubes a company that raised 9ml $ couldn’t make the coworking business…work (and just few weeks ago they closed their doors) due to a combination of factors that are hard to read outside of the “home-dome” (“home-dome” being the conditions even the bravest entrepreneurs face when working from home – in their sort of detached, comfy environment).

The idea of a workplace has to be somehow different then these 1st generation of spaces proposed (basically moving the “home” into a larger space where single desks meet together doesn’t really work – in the mid term): we need to mix an high-class corporate experience, the every-day “home” comfort (linked with stunning HD telepresence – that preserves and nurture who decides to avoid pollution and to remained buried in his/her “home”) with the need for contemporary surprise (what’s on today? – what’s the challenge we’re here for?).

A common focus after all (or even more then one) – something we share with the environment and the people – we “choose” to have around us – is needed.