{"id":1350,"date":"2016-07-25T15:32:16","date_gmt":"2016-07-25T13:32:16","guid":{"rendered":"https:\/\/blog.insideout.io\/en\/?p=1350"},"modified":"2016-07-25T15:32:16","modified_gmt":"2016-07-25T13:32:16","slug":"wordlift-tourism-turano-valley","status":"publish","type":"post","link":"https:\/\/blog.insideout.io\/en\/2016\/07\/25\/wordlift-tourism-turano-valley\/","title":{"rendered":"WordLift and the Tourism Industry. Let the users talk."},"content":{"rendered":"<p><span>H<\/span><span style=\"font-weight: 400;\">uge investments made by Google, Facebook, BBC, and other big players on graph databases, <strong>linked data<\/strong><\/span>, and <strong>semantic search<\/strong> are shaping the online world, but mid\/small size content owners, bloggers and news publishers struggle to adjust their existing information systems to take full advantage of these technologies.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">With\u00a0WordLift we want to\u00a0democratize\u00a0this field, offering an easy-to-use plug-in and the power of Artificial Intelligence to every blogger on WordPress.<\/span><\/p><\/blockquote>\n<div id=\"attachment_1364\" style=\"width: 508px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blog.insideout.io\/en\/wp-content\/uploads\/sites\/2\/2016\/07\/wordlift-information-architecture-increases-pageviews.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1364\" class=\" wp-image-1364\" src=\"https:\/\/blog.insideout.io\/en\/wp-content\/uploads\/sites\/2\/2016\/07\/wordlift-information-architecture-increases-pageviews.png\" alt=\"WordLift Information Architecture Increases Unique Pageviews\" width=\"498\" height=\"208\" \/><\/a><p id=\"caption-attachment-1364\" class=\"wp-caption-text\">As seen on both this blog and our tester&#8217;s blog\u00a0WordLift&#8217;s smart permalinks increase the monthly unique pageviews<\/p><\/div>\n<p>Since last October we&#8217;ve been testing WordLift&#8217;s value proposition and results with a set of over 20 beta-testers, which have been crucial to inform the latest product improvements and confirm the value that the plug-in brings to its users. This post is a direct translation of an article posted by one of our testers, sharing his WordLift experience with his community. Hearing from our beta-testers gave us the confidence to open WordLift to the whole WordPress community and getting it ready for its market launch soon to be announced.<\/p>\n<p>Se<span style=\"font-weight: 400;\">eing a small hiking organization taking advantage of\u00a0and contributing to the web of data, makes us proud of what we accomplished so far<\/span>. Helping this association promote their strategy with much bigger institutions for the development of the whole area, give us great confidence in our higher mission: organize internet knowledge from the bottom-up, leaving the full value of content production in the hands of those who produce it.<\/p>\n<p>We want to thank the team of\u00a0<a href=\"http:\/\/camminandocon.org\/\">CamminandoCon<\/a> for their contribution to the development of\u00a0WordLift\u00a0and for sharing their journey with all of us.<\/p>\n<p>If you&#8217;re in the tourism industry as well\u00a0and want to know more about what WordLift can do for you, contact us anytime! For now, let the users talk!<\/p>\n\n<hr \/>\n<h2>CommunicandoCon: WordLift for Tourism in the Turano Valley<\/h2>\n<p><em><span style=\"font-weight: 400;\">We\u2019re happy to witness many efforts around us to initiate communication strategies to promote the Turano Valley. A few weeks ago we gladly participated a workshop organized by the <\/span><a href=\"http:\/\/camminandocon.org\/entity\/riserva-naturale-monti-navegna-e-cervia\/\"><span style=\"font-weight: 400;\">Riserva Naturale Monte Navegna e Monte Cervia<\/span><\/a><span style=\"font-weight: 400;\"><\/span>, together with <a href=\"http:\/\/camminandocon.org\/entity\/life-go-park\/\"><span style=\"font-weight: 400;\">Life Go Park<\/span><\/a><span style=\"font-weight: 400;\">, to give participants basic notions of digital communication, placing training and education first among the many activities necessary to develop a touristic offer. With many other associations and commercial venues, we begun\u00a0a collaborative path with the editorial team of <\/span><a href=\"http:\/\/www.confinelive.it\/escursione-a-grotta-la-pila-domenica-17-luglio\/\"><span style=\"font-weight: 400;\">ConfineLive.it<\/span><\/a><span style=\"font-weight: 400;\">, to open the attractions of the <a href=\"http:\/\/camminandocon.org\/entity\/lago-del-turano\/\">Turano Valley<\/a> to all the provinces nearby.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Since the beginning of our journey, we\u2019ve been building our online presence, leveraging a <\/span><a href=\"http:\/\/camminandocon.org\/\"><span style=\"font-weight: 400;\">new website<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.facebook.com\/CamminandoConValledelTurano\/\"><span style=\"font-weight: 400;\">our Facebook page<\/span><\/a><span style=\"font-weight: 400;\"><\/span>, according to an editorial calendar, and creating partnerships with similar sites to share our weekly events with the broadest possible audience.<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">To offer a wider contribution to the development of new communication strategies which could benefit the Turano valley as a whole, the team of Camminando Con is proud to announce that, since the launch of our website <\/span><a href=\"http:\/\/camminandocon.org\/\"><span style=\"font-weight: 400;\">camminandocon.org<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ve been part of the testing group of <\/span><strong><a href=\"https:\/\/wordlift.io\/\">WordLift.io<\/a><\/strong><span style=\"font-weight: 400;\">, a platform for editing and publishing content online leveraging artificial intelligence technologies. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Without the need of knowing any particular technical skills, this technology allowed us:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">to create interactive pages, rich of images and links to contextual info about topics, places, and people of the valley, and interactive widgets to connect our stories with yours<\/span><\/em><\/li>\n<\/ul>\n\n<div class='wl-chord' \n\tid='wl-chord-69e139b311532'\n\tdata-post-id='1350'\n    data-depth='2'\n    data-main-color='000'\n\tstyle='width:100%;\n        height:500px;\n        background-color:white;\n        margin-top:10px;\n        margin-bottom:10px'>\n<\/div>\n\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">to optimize our content for search engines like Google, where in just a few months, and with no SEO efforts, we reached <\/span><a href=\"https:\/\/www.google.it\/search?q=escrusioni+turano&amp;oq=escrusioni+turano&amp;aqs=chrome..69i57.3166j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><span style=\"font-weight: 400;\">page 1<\/span><\/a><span style=\"font-weight: 400;\">\u00a0for searches of our interest (such as Escursioni Turano, Borgo Antuni) and for the promotion of our weekly events.<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">to implement a smart navigation system, aggregating our content dynamically on pages dedicated to <a href=\"http:\/\/camminandocon.org\/wl_entity_type\/event\/\">events<\/a><\/span> and to the <a href=\"http:\/\/camminandocon.org\/wl_entity_type\/place\/\">territory<\/a> and disseminating it on third parties communication platforms such as <a href=\"https:\/\/telegram.org\/\">Telegram<\/a> and Facebook Messenger<\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">above all, to create, curate and publish a system of open data mapping all data related to the Turano valley, available in the near future to anyone who wants to promote their business on the web and to wider project such as the <\/span><a href=\"https:\/\/dati.lazio.it\/\"><span style=\"font-weight: 400;\">Open Data portal<\/span><\/a><span style=\"font-weight: 400;\"><\/span> of the Lazio Region.<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.insideout.io\/en\/wp-content\/uploads\/sites\/2\/2016\/07\/Screen-Shot-2016-04-14-at-23.32.57.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1354\" title=\"WordLift Graph - Turano Valley\" src=\"https:\/\/blog.insideout.io\/en\/wp-content\/uploads\/sites\/2\/2016\/07\/Screen-Shot-2016-04-14-at-23.32.57-300x197.png\" alt=\"WordLift Graph - Turano Valley\" width=\"404\" height=\"265\" \/><\/a><\/p>\n<p><em><span style=\"font-weight: 400;\">At the end of this test phase, we want to thank the WordLift\u2019s team for letting us use this technology and for the guidance we needed to extend this approach to and collaborate with players bigger than us.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">In the wake of a project being implemented by the Tourism Agency of Salzburg, we have proposed the adoption of this technology, integrated with a multi-year communication plan, to a group of stakeholders interested in the development the Turano valley including administrators of <a href=\"http:\/\/camminandocon.org\/entity\/castel-di-tora\/\">Castel di Tora<\/a><\/span>, <a href=\"http:\/\/camminandocon.org\/entity\/colle-di-tora\/\">Colle di Tora<\/a>, <a href=\"http:\/\/camminandocon.org\/entity\/rocca-sinibalda\/\">Rocca\u00a0Sinibalda<\/a><\/em><em> and <a href=\"http:\/\/camminandocon.org\/entity\/paganico-sabino\/\">Paganico<\/a>, and representatives of the Riserva Naturale dei Monti Navegna e Cervia, the <a href=\"http:\/\/www.campusvelaturano.com\/\">Lega Navale of the Turano Lake<\/a>, the Pro Loco of Colle di Tora and the association <a href=\"http:\/\/camminandocon.org\/entity\/associazione-andar-lago-monti-castelli\/\">Andar per Lago, Monti e Castelli<\/a>. A very fruitful meeting with which we have started a process aimed to enrich the communication of everything that the Turano Valley has to offer.<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">In the next few months, we would like to expand this project to organizations promoting naturalistic and eco-friendly activities and tourism, beginning with the <\/span><a href=\"http:\/\/camminandocon.org\/entity\/federtrek-escursionismo-ambiente\/\"><span style=\"font-weight: 400;\">FederTrek<\/span><\/a><span style=\"font-weight: 400;\"> community, which we\u2019re happy to be part of, <\/span><span style=\"font-weight: 400;\">with the aim to include, in a structural way, the hiking offer of the Turano valley within a national circuit.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">It\u2019s an ambitious project: to develop our core mission as part of a larger network, enriching while being enriched by, the whole touristic offerings of the Turano Valley and of hiking organizations <\/span><span style=\"font-weight: 400;\">on a national scale.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Networking means being available to the network, increasing its value with every activity, aware that the success of all coincide, and it is indeed instrumental, to our own success. Transforming this network into a platform allows everyone to become effectively part of it, and to enjoy the benefits that new technologies and online communication strategies offer today. If you want to be part of this project , help us in the editorial effort it entails, or enrich it with your business, please <\/span><a href=\"http:\/\/camminandocon.org\/contatti\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\">. We will be happy to meet you, perhaps during one of our <\/span><a href=\"http:\/\/camminandocon.org\/programma-2016\/\"><span style=\"font-weight: 400;\">escursions<\/span><\/a><span style=\"font-weight: 400;\">. See you soon!<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huge investments made by Google, Facebook, BBC, and other big players on graph databases, linked data, and semantic search are shaping the online world, but mid\/small size content owners, bloggers and news publishers struggle to adjust their existing information systems to take full advantage of these technologies. With\u00a0WordLift we want to\u00a0democratize\u00a0this field, offering an easy-to-use <a class=\"read-more\" href=\"https:\/\/blog.insideout.io\/en\/2016\/07\/25\/wordlift-tourism-turano-valley\/\">&hellip;&nbsp;<span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[],"wl_entity_type":[10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordLift and the Tourism Industry. 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