{"id":3002,"date":"2019-01-03T11:15:07","date_gmt":"2019-01-03T10:15:07","guid":{"rendered":"https:\/\/blog.insideout.io\/en\/entity\/advertising-campaign\/"},"modified":"2019-01-03T11:15:07","modified_gmt":"2019-01-03T10:15:07","slug":"advertising-campaign","status":"publish","type":"entity","link":"https:\/\/blog.insideout.io\/en\/entity\/advertising-campaign\/","title":{"rendered":"Advertising campaign"},"content":{"rendered":"<p><span>An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different <a class=\"wl-entity-page-link\" title=\"Media (communication)\" href=\"https:\/\/blog.insideout.io\/en\/entity\/media-communication\/\" data-id=\"http:\/\/data.wordlift.io\/wl0737\/entity\/media_communication;http:\/\/rdf.freebase.com\/ns\/m.03qh03g;http:\/\/dbpedia.org\/resource\/Media_(communication);http:\/\/rdf.freebase.com\/ns\/m.03qh03g;http:\/\/dbpedia.org\/resource\/Media_(communication)\" >media<\/a> channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as online social media, TV, OOH media, branded packaging, etc.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as <a class=\"read-more\" href=\"https:\/\/blog.insideout.io\/en\/entity\/advertising-campaign\/\">&hellip;&nbsp;<span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"template":"","meta":{"wl_entities_gutenberg":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[],"wl_entity_type":[2],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising campaign - Insideout10 Blog En<\/title>\n<meta name=\"description\" content=\"An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.insideout.io\/en\/entity\/advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising campaign - 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