Key Elements to Content Marketing Success

What is Content Marketing?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” defined by the content marketing institute

Content Marketing is Still the King in 2017

Content marketing is an important component of any organization’s marketing plan, various studies and researches confirm the importance of content marketing and how it’s continuously increasing

Source Statista

Key Elements to Content Marketing Success

Planning is an integral part of content marketing success

Checklist for Content Marketing Planning:

  • The objectives: Well defined Business goals aligned with the organization’s strategic objectives “Know your goals before Planning” Jumping into digital marketing and social media without establishing your goals leads to failure of the marketing efforts
  • Your Audience: Define your content audience “Buyer Personas”, craft content for your audience  based on the buyer’s journey ” getting the right message to the right customer at the right time is crucial. people don’t want advertising when making purchasing decisions, they want valuable information they want to live the experience
  • Consistency: Deliver content consistently but always consider “Publish as often as you can while maintaining the highest quality possible”
  • Content optimization: Successful online content is not just of high quality, it is also search engine optimized with Metadata, headlines, clear structure , and useful links
  • Stories: Master the art of storytelling, make sure to produce interesting content, content that is visually appealing, content that attracts and informs. Emotion is the key driver uncover stories about your business, your employees and your customers this will increase your brand awareness and engagement
  • Data visualizations: creating data visualizations that offer real value to your readers is a great way to spread your ideas and message read more here how video is dominating digital content and the six elements of a successful video strategy
  • Measurements: Analyze your effectiveness through a measurement plan & KPIs to provide both insight and progress toward the business goals to measure how well content marketing is producing results

To Conclude:

People are searching online for relevant information…Content marketing provides it

We are proud that we guided many clients with the content marketing strategy, planning and content production and we will be happy to guide you too contact us today


Check some of the case studies here of how this intelligent solution supported many companies and organizations with content marketing

STAY TUNED next week with Part 2 How Open Data Can leverage your content marketing efforts


Nevine Adel

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