Understanding the big shift In Consuming News:
Media Entities, Broadcasters and news publishers in Egypt Must Join the race and understand the big shift in consuming news, news video formats are going through a significant transformation.
Media Publishers Worldwide have gained audience and advertising revenue through creating a range of video output for their own websites and for distribution through social media. “Going Beyond Youtube with Online Video Platforms”
Elevating Digitization in Egypt For Media and News Publishers:
Everyone wants to go digital. The first step is truly understanding what that means
It’s very important to understand that it’s a must to go beyond social Media with Online Marketing
Always the first thing that comes to mind with online marketing is social media. Yes, social media is a great way of marketing, but it’s definitely not the only tactic you should be implementing in your digital strategy
Another essential element of elevating digitization in Egypt for the Media and News Sector is to use an effective Online Video Platforms that measures, tracks, and demonstrates conclusively the significant impact of every L.E. that is invested in it
And As we can see that Egypt Media Industry is catching up with the digital race that’s why we decided to put lots of efforts on educating the community about the importance of digitization through a series of meetups that we have started last year by gathering all online content creators in Egypt in one place
Here is a glimpse of our last OCCEgypt meetup ” The Digital Media Industry in Egypt the Challenges and opportunities” :
It was a great event with lots of interesting discussions and useful insights and gladly we had a very special guest “Valentina Primo” a freelance journalist & a travel blogger with lots of international experience in digital media
Our last meetup had extremely useful discussions and debates about online video & digital media scene in Egypt So in this meetup we tried to better focus on the current situation of the digital media industry in Egypt, from the view point of broadcasters, newspapers, advertisers, professionals, freelancers, etc to draw an exact picture what are the opportunities, and also challenges that face Egypt to be an online content creation hub in the Arab region
Highlights of the event discussions:
Fady presented the Twitter Report of the top trending hashtags in Egypt in the first quarter of 2016 and he highlighted the following points:
- To expand the reach of your online marketing efforts. … Understand each platform to Know how to promote your content and on which social networks
- High quality content is the key differentiation on Social Media
- Going beyond just posting over social media, to the level of correctly understanding content creation & distribution tactics
- It’s a multiscreen world the mobile is dominating
- Having the video on your own site allows you to boost brand engagement to encourage customers to stay longer on your site
- With your own online video platform, you can create personalized, interactive video with clickable calls to action.
Valentina Primo shared her expertise with the attendees and highlighted the following points:
- Each company has to have each own storyteller who masters the art of storytelling
- Human stories matter more now…make the customers the hero of your story
- Consumers are looking for inspiration or information, discovering new things, or making decisions so it’s very important to Optimize online content for social media and search engines
- Visuals…Visuals..Visuals is the key
Fady and Valentina Concluded the Challenges that are facing the Digital Media Industry in Egypt in three main points:
- The limited Perception about online
- The Misuse of Technology
- The Lack of proper knowledge & training of Social Media
It was a very successful event #OCCEgypt and we have collected a beautiful set of pictures from the event
Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today